Senior Social Media Analyst SSL – Data-Driven Campaigns

DiDi Chuxing; Ciudad de México; Híbrido; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. in Mexico City seeks a Senior Social Media Analyst to join the SSL Regional Social Media Team. You will turn strategic frameworks into daily platform tactics, manage medium-sized projects, and measure campaign effectiveness through data.

You will lead end-to-end campaigns, document best practices, and guide external agencies while optimizing ROI and ensuring brand consistency across TikTok, Instagram, and YouTube in Mexico, Colombia, and Argentina.

Formación

• 5+ years of dedicated experience in social media management, digital strategy, or creative campaign execution within a tech company, fast-paced brand, or top-tier digital agency.
• Proven ability to independently manage 3 to 4 project workflows at the same time, solve routine operational problems, and document best practices.
• Proficiency using project management platforms (Asana, Monday.com, or Jira) to track multi-channel campaign deliverables.
• Hands-on experience with enterprise social analytics and listening tools (Sprinklr, Sprout Social, Emplifi, or Hootsuite).
• In-depth knowledge of TikTok, Instagram, YouTube (channels & creators landscape), and paid boosting tactics across SSL (Mexico, Colombia, Argentina).
• Clear verbal and structured written communication in English and Spanish; ability to adapt messages for different internal and external audiences.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsabilidades

• Campaign Execution & Process Optimization
• End-to-End Campaign Delivery: Drive the full campaign delivery cycle from brief breakdown to live supervision and reporting.
• Process Rules & Documentation: Create systematic execution guides for future regional rollouts.
• Agency Operational Guidance: Serve as the day-to-day contact for external agencies (influencer and creative).
• Review initial creative proposals, scripts, and rosters against brand guidelines before routing them up.
• Negotiate agency influencer quotes to optimize ROI and budget allocation.
• Analytics, Insights & Reporting
• Data Diagnosis: Monitor and analyze live campaign metrics across SSL markets.
• Performance Correlation: Tie project results to brand health metrics and KPIs.
• Hypothesis Testing: Validate performance hypotheses to optimize formats, timing, and influencer selections.
• Cross-Functional Alignment & Culture
• Stakeholder Collaboration: Lead routine meetings with cross-functional marketing teams.
• Trend & Competitor Intelligence: Monitor trends, platform updates, and influencers in MX, CO, AR; share weekly insights.

Conocimientos

Structured thinking

Project management

Data analysis

Stakeholder communication

Platform fluency

Bilingual English/Spanish

Educación

Bachelor's degree

Herramientas

Asana

Monday.com

Jira

Sprinklr

Sprout Social

Emplifi

Hootsuite

TikTok

Instagram

YouTube

Descripción del empleo

DiDi Global Inc. in Mexico City seeks a Senior Social Media Analyst to join the SSL Regional Social Media Team. You will turn strategic frameworks into daily platform tactics, manage medium-sized projects, and measure campaign effectiveness through data.

You will lead end-to-end campaigns, document best practices, and guide external agencies while optimizing ROI and ensuring brand consistency across TikTok, Instagram, and YouTube in Mexico, Colombia, and Argentina.