Senior Marketing Manager - Global Channel & Growth

Google Operations Center; Ciudad de México; Vor Ort; MXN 1.200.000 - 2.000.000; Vollzeit

Zusammenfassung

Google Operations Center is seeking a Senior Marketing Manager to lead the Marketing organization with deep expertise in email marketing and paid media operations. You will oversee vertical pods and enablement teams, partnering with APAC and global teams to execute strategy and drive growth across product pillars.

You will manage Pod Leads, set KPIs, and coach senior managers, while driving governance, data privacy compliance, and program initiatives across channels including email, social, and

Qualifikationen

• Degree in marketing required or a related field.
• 18+ years of experience in marketing operations and digital marketing including extensive experience in email marketing and paid media
• 8+ years of experience with operating email marketing and paid media campaigns (i.e. Ads via social media, Google search, YouTube)
• 8+ years of people management experience, specifically including managing managers.
• Proven track record of leading large-scale, multi-channel marketing programs
• Strong experience in stakeholder management at senior/executive levels
• Demonstrated success in driving operational excellence and process transformation.
• Excellent understanding of the online advertising ecosystem and various pricing models

Aufgaben

• Direct Reporting & Alignment: Report directly to the US Sales and Marketing Associate Director, serving as their senior point of contact and ensuring direct alignment between their strategic vision and the operational execution of the vertical pods.
• Global Partnership: Work closely with APAC Marketing Leadership and respective APAC marketing teams to align on shared goals and deliverables that are required from both US/APAC teams.
• Cross-Functional Scale & Quality: Ideate and lead cross-site projects that positively impact productivity, quality, and CX. Deep dive to create Root Cause Analyses and develop remediation strategies for escalations, ensuring seamless assimilation of process changes.
• Manage Multiple Vertical Pod Leads: Directly lead, develop, and coach a team of managers, setting clear performance expectations, KPIs, and career development plans across all vertical pods.
• Strategic Pod Oversight: Provide overarching direction to Pod Leads overseeing channel strategy, operational excellence, brand awareness, and revenue growth goals across high-impact programs.
• Executive Stakeholder Management: Act as the escalation point for each pod, managing executive stakeholders globally and ensuring that the specialized output required by the matrixed structure meets the team's global business objectives.
• Program Governance & Performance Oversight: Oversee long-term planning including annual roadmaps and OKRs. Review and guide WBRs/QBRs, ensuring consistent tracking of performance metrics, ROI, and proactive SLA management to ultimately ensure that the operations are performing optimally.
• Toolstack Governance: Ensure operational rigor across unique toolstacks including Marketo, Gamma, and GNP and oversee the full lifecycle of integrated workstreams including intake, production, and data analytics.
• Market Research & Consumer Insights: Lead comprehensive market research and competitive analysis to identify emerging industry trends, consumer behaviors, and market gaps.
• Data Privacy & Compliance: Ensure all digital marketing operations—including large-scale email programs and paid media campaigns—strictly adhere to global data privacy regulations and internal security policies.

Kenntnisse

Marketing operations

Email marketing

Paid media

Stakeholder management

Leadership / people management

Cross-functional collaboration

Data privacy & compliance

Ausbildung

Degree in marketing or related field

Tools

Marketo

Gamma

GNP

Eloqua

Hubspot

Jobbeschreibung

Google Operations Center is seeking a Senior Marketing Manager to lead the Marketing organization with deep expertise in email marketing and paid media operations. You will oversee vertical pods and enablement teams, partnering with APAC and global teams to execute strategy and drive growth across product pillars.

You will manage Pod Leads, set KPIs, and coach senior managers, while driving governance, data privacy compliance, and program initiatives across channels including email, social, and