Senior Integrated Campaigns Lead – APJ

Cursor; México; Hybrid; AUD 150,000 - 190,000; Full time

Job summary

Cursor is seeking an experienced marketing leader to own integrated campaigns for global audiences. You will drive multi-channel programs spanning awareness to renewals, while localizing content for international markets and maintaining a tight campaign calendar.

You will partner with Sales, Field, and Product to support priority accounts, build ABM plays, and optimize pipeline impact with data-driven insights across global regions.

Qualifications

• Built integrated B2B campaigns across multiple channels and connected content, email, digital, field, and sales motions into cohesive, high-impact motions.
• Turned campaign ideas into operating plans — narrative/audience strategy, asset development, launch, enablement, lead follow-up, and reporting.
• Able to translate complex problems into structured plans with clear recommendations.
• Capable of balancing global strategy with regional execution without losing core narrative.

Responsibilities

• Plan and execute integrated marketing campaigns across channels and markets to generate and accelerate pipeline.
• Localization of campaigns for international markets (EMEA/APAC) to match local audiences and market conditions.
• Own campaign performance: measure, analyze, and report impact on pipeline, revenue, and demand funnel.
• Maintain campaign plan and calendar, coordinate schedules across marketing teams, and consolidate into a cohesive timeline.
• Create scalable ABM programs and runs to support complex deals and multiple target accounts.
• Collaborate with Sales, Field, and Product to develop bespoke campaign support for priority accounts.

Skills

Integrated campaigns

ABM / strategic accounts

Multichannel marketing

B2B SaaS

Campaign optimization

Localization (EMEA/APAC)

Pipeline understanding

Executive/content development

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketing automation (Marketo/HubSpot)

Analytics tools

Job description

Cursor is seeking an experienced marketing leader to own integrated campaigns for global audiences. You will drive multi-channel programs spanning awareness to renewals, while localizing content for international markets and maintaining a tight campaign calendar.

You will partner with Sales, Field, and Product to support priority accounts, build ABM plays, and optimize pipeline impact with data-driven insights across global regions.