Global Demand Gen & Email Marketing Lead

Nielsen; Estado de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Nielsen is seeking a Digital Marketing Manager to drive end-to-end digital campaigns across email, paid media, and other channels. You will partner with internal teams and external agencies to scale high-converting programs in a multinational environment.

The ideal candidate has hands-on experience with Pardot/MCAE, HubSpot, Marketo, Salesforce, and Google Workspace, and can lead cross-market initiatives in English and Spanish while delivering measurable performance insights.

Formación

• 6–9 years of experience in digital marketing, email marketing, performance marketing, demand generation, or a related field.
• Strong, hands-on experience planning, launching, and optimizing email marketing programs.
• Experience working for a multinational or international organization, managing campaigns across markets, cultures, or regions.
• Professional fluency in both English and Spanish, with exceptional written and verbal English communication skills.
• Experience supporting both B2B lead generation and B2C acquisition programs.
• Demonstrated ability to use data, testing, and performance insights to improve campaign results.
• Experience managing external agencies, vendors, or other marketing partners.
• Working knowledge of media mix modeling, attribution, funnel measurement, and channel performance.
• Experience with marketing technology and CRM platforms such as Pardot/MCAE, HubSpot, Marketo, and Salesforce.
• Advanced proficiency in Google Workspace, including Sheets, Slides, and Docs.

Responsabilidades

• Develop and execute integrated digital marketing campaigns across email, paid media, landing pages, and other digital channels.
• Own email marketing programs, including audience segmentation, campaign planning, copy development, deployment, testing, reporting, and optimization.
• Build multi-touch journeys that nurture enterprise prospects and support consumer acquisition throughout the funnel.
• Partner with Product, Content, Sales, and other stakeholders to align targeting, messaging, offers, and campaign timing with business objectives.
• Support and optimize the digital panelist recruitment funnel, balancing acquisition volume, quality, and cost per acquisition.
• Manage campaign execution with external agencies, vendors, and platform partners, holding partners accountable to agreed-upon KPIs.
• Monitor budgets and performance, reallocating investment toward the audiences, channels, and tactics that deliver the strongest results.
• Brief, review, and deploy creative and messaging in accordance with channel requirements, brand standards, and compliance guidelines.
• Lead a structured A/B testing program across segmentation, subject lines, copy, creative, landing pages, calls to action, and channel mix.
• Translate campaign data into clear dashboards, performance reports, and recommendations for senior stakeholders.
• Coordinate multiple complex campaigns and deadlines while maintaining high standards for accuracy, quality, and follow-through.

Conocimientos

Digital marketing

Email marketing

Performance marketing

Demand generation

B2B/B2C marketing

Campaign optimization

Herramientas

Pardot/MCAE

HubSpot

Marketo

Salesforce

Google Workspace

Descripción del empleo

Nielsen is seeking a Digital Marketing Manager to drive end-to-end digital campaigns across email, paid media, and other channels. You will partner with internal teams and external agencies to scale high-converting programs in a multinational environment.

The ideal candidate has hands-on experience with Pardot/MCAE, HubSpot, Marketo, Salesforce, and Google Workspace, and can lead cross-market initiatives in English and Spanish while delivering measurable performance insights.