Global B2B Paid Ads Growth Lead

Doctoralia México; Ciudad de México; Híbrido; MXN 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare insurance

Wellness that works for you

Time off that counts

Descripción de la vacante

Docplanner Group is seeking a Global Performance Marketing Manager - B2B to lead paid media across Meta, Google, LinkedIn, and emerging channels. You will oversee a multi‑million euro budget and steer strategy across markets and products, collaborating with cross-functional teams to drive growth and efficient lead generation.

You will mentor paid marketing specialists, harness AI to streamline workflows, and set ambitious targets while maintaining CPA discipline.

Formación

• Deep paid marketing experience with 6-8+ years managing paid ads campaigns hands-on, ideally in international high-growth or performance agency environments.
• An opinion and point of view when it comes to hooks, ad formats, and the connection between attention and conversion.
• A proven track record in managing and executing paid marketing strategies that have a direct revenue impact.
• Strong analytical and reporting skills to link campaign data to funnel and business metrics.
• Experience using AI to analyze performance trends, generate testing hypotheses, and uncover growth opportunities.
• Ability to give feedback, structure priorities, and help others grow.
• Familiarity with modern targeting strategies and automation in ad platforms while optimizing performance.
• A strategic thinker who enjoys hands-on execution.
• Strong project management skills and ability to work cross-functionally in a fast-paced environment.
• Business English required; additional Spanish/Portuguese/Italian/German as a plus.

Responsabilidades

• Be the global subject matter expert and owner for paid advertising in lead generation across Meta, Google, TikTok, and LinkedIn Ads.
• Maximize lead volume from paid channels while controlling quality, budget, and CPA goals.
• Provide data-driven guidance to content and design teams on creatives and messaging.
• Set up structured creative tests and translate insights into scalable best practices.
• Identify creative opportunities and build a strong asset pipeline across markets.
• Manage and develop paid marketing specialists across markets with feedback and support.
• Identify AI-powered workflows to reduce manual tasks and scale operations.
• Mentor direct reports and other team members on paid ads topics.
• Forecast and monitor channel budgets in collaboration with local marketers.
• Develop hypotheses for improving paid advertising and run tests with local teams.
• Analyze performance with stakeholders and recommend improvements based on insights.
• Support junior specialists in skill development and hands-on work when needed.
• Propose process improvements as budgets and organization grow.

Conocimientos

Paid advertising strategy

Meta Ads

Google Ads

LinkedIn Ads

Data-driven decision making

Team leadership

Global marketing

Herramientas

GA4 / Google Analytics

A/B testing tools

Descripción del empleo

Docplanner Group is seeking a Global Performance Marketing Manager - B2B to lead paid media across Meta, Google, LinkedIn, and emerging channels. You will oversee a multi‑million euro budget and steer strategy across markets and products, collaborating with cross-functional teams to drive growth and efficient lead generation.

You will mentor paid marketing specialists, harness AI to streamline workflows, and set ambitious targets while maintaining CPA discipline.