Digital Strategy & Marketing Lead

Richemont; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Richemont is seeking a senior digital marketing leader to own and implement the digital strategy across regions or countries, aligning with the group’s objectives. You will lead campaigns, analyze audience insights, and guide cross-functional teams to deliver measurable outcomes.

With extensive marketing experience and proven people-management, you will coach teams, manage budgets, and shape plans for products and services within established marketing frameworks. Bachelor's degree required.

Qualifications

• Extensive experience in digital marketing with the ability to handle complex situations and provide guidance to others.
• Proven managerial experience in supervising and directing teams and resources to achieve specific outcomes within set timeframes.
• Bachelor's Degree or equivalent level required.

Responsibilities

• Define and implement the digital marketing strategy and plan, ensuring alignment with the organization's overall strategic objectives.
• Plan and execute digital marketing campaigns, including concept creation, content development, audience targeting, and value proposition integration across digital channels.
• Identify and leverage new opportunities and trends in the digital marketing landscape, supporting capability-building initiatives as outlined in the digital marketing capability roadmap.
• Conduct detailed analyses to understand the needs and expectations of various customer segments, providing actionable recommendations to enhance the customer experience strategy.
• Utilize techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify and address customer pain points, challenges, and hurdles.
• Communicate the local action plan clearly to team members, ensuring they understand their roles and how their work contributes to the broader business strategy, mission, and vision; motivate and guide the team to achieve local business goals.
• Set and pursue personal objectives, leveraging performance management systems to enhance individual performance; oversee team performance, allocate tasks, review work completion, and take corrective actions to ensure quality and timeliness, contributing to formal performance appraisals.
• Develop and execute marketing plans for specific products, services, or specialty areas within established marketing frameworks.
• Monitor and track budgets, reporting variances to senior colleagues.
• Provide coaching and development opportunities to team members, fostering skill enhancement and professional growth.

Skills

Digital marketing

People management

Education

Bachelor's Degree or equivalent level

Job description

Richemont is seeking a senior digital marketing leader to own and implement the digital strategy across regions or countries, aligning with the group’s objectives. You will lead campaigns, analyze audience insights, and guide cross-functional teams to deliver measurable outcomes.

With extensive marketing experience and proven people-management, you will coach teams, manage budgets, and shape plans for products and services within established marketing frameworks. Bachelor's degree required.