Retail Media Growth Lead

Greenhouse Software, Inc.; Ciudad de México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Brainlabs is the independent, founder-led agency driving the future of media. The Retail Media Manager will plan, execute, and optimize campaigns across major retail media platforms, aligning with business goals and marketing objectives.

The role requires strong time management, creativity, and the ability to manage multiple stakeholders while delivering cost-efficient campaigns and measurable ROAS improvements.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, or related field.

Responsibilities

• Manage and execute advertising campaigns on retail media platforms (Amazon, Walmart Connect, Mercado Ads, Uber Ads, Rappi Ads, among others).
• Coordinate with internal and external teams to develop effective retail media strategies.
• Monitor campaign performance through key KPIs (ROAS, CTR, conversions, impressions) and adjust strategies.
• Direct optimizations of budgets and bidding strategies on programmatic and self-service platforms.
• Analyze data and generate performance reports to identify improvement opportunities.
• Stay updated on trends in retail media, digital advertising, and emerging technologies.
• Ensure compliance with retailer guidelines and advertising best practices.
• Building long-term relationships with agencies and retailers.

Skills

Analytical skills

Data-driven decisions

Communication

Negotiation

Teamwork

Budget management

English proficiency

Education

Bachelor’s degree in Marketing/Advertising/Business Admin/Communication

Tools

Google Analytics

Excel

DSP platforms

Advertising consoles (Amazon, Mercado Libre, Walmart Connect)

Job description

Brainlabs is the independent, founder-led agency driving the future of media. The Retail Media Manager will plan, execute, and optimize campaigns across major retail media platforms, aligning with business goals and marketing objectives.

The role requires strong time management, creativity, and the ability to manage multiple stakeholders while delivering cost-efficient campaigns and measurable ROAS improvements.