Retail Media Lead - ROI & Digital Strategy

Mondelez International; Ciudad de México; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

Mondelez International is seeking a senior marketer to lead Retail Media initiatives in Mexico, driving media planning, ROI assessment, and collaboration with agencies. You will partner with marketing and cross-functional teams to scale digital media across eCommerce and digital commerce platforms.

The role emphasizes strategic leadership, stakeholder management at local, regional, and global levels, and a test-and-learn approach to optimize campaigns and drive incremental sales.

Qualifications

• More than 5 years experience in Retail Media, eCommerce, Commerce Marketing or Digital Media.
• Proven track record leading Retail Media strategies in Mexico with retailers, marketplaces and digital ecosystems.

Responsibilities

• Execute the media strategy in the assigned area, business unit, country, or category.

Skills

Retail media

Media buying

Analytics

eCommerce

Commerce marketing

Digital media

Stakeholder influence

Test-and-learn mindset

Brand integration

Tools

Analytics tools

Job description

Mondelez International is seeking a senior marketer to lead Retail Media initiatives in Mexico, driving media planning, ROI assessment, and collaboration with agencies. You will partner with marketing and cross-functional teams to scale digital media across eCommerce and digital commerce platforms.

The role emphasizes strategic leadership, stakeholder management at local, regional, and global levels, and a test-and-learn approach to optimize campaigns and drive incremental sales.