Retail Media Manager: Data-Driven Campaign Architect

Brainlabs; Estado de México; In loco; MXN 420.000 - 660.000; Tempo pieno

Descrizione del lavoro

Brainlabs is an independent agency building the future of media. We maximize client revenue through a scientific approach and seek a Retail Media Manager to lead planning, execution, and optimization across retail media platforms.

You will collaborate with brands, agencies, and retailers, monitor ROAS, CTR, and conversions, and drive cost-efficient campaigns while staying ahead of retail media trends. Strong English skills are required.

Competenze

• Bachelor's degree in Marketing, Advertising, or related field.
• 3-5+ years in retail media or online advertising.
• Experience with Amazon Advertising, Walmart Connect, Mercado Ads.
• Strong data analysis and decision-making skills.
• Excellent communication and negotiation abilities.
• Ability to manage multiple projects in a team.
• Advanced English level is required.

Mansioni

• Manage and execute advertising campaigns on retail media platforms (Amazon, Walmart Connect, Mercado Ads, Uber Ads, Rappi Ads, among others).
• Coordinate with internal and external teams to develop effective retail media strategies.
• Monitor campaign performance through KPIs (ROAS, CTR, conversions, impressions) and optimize accordingly.
• Direct budget and bidding strategy optimizations on programmatic and self-service platforms.
• Analyze data and generate performance reports to identify improvement opportunities.
• Stay updated on trends in retail media and digital advertising.

Conoscenze

Retail media

Data analysis

Communication

Budget management

Team collaboration

English proficiency

Formazione

Bachelor's degree in Marketing/Advertising

Strumenti

Google Analytics

Advanced Excel

DSP platforms

Advertising consoles

Amazon Advertising

Mercado Ads

Walmart Connect

Descrizione del lavoro

Brainlabs is an independent agency building the future of media. We maximize client revenue through a scientific approach and seek a Retail Media Manager to lead planning, execution, and optimization across retail media platforms.

You will collaborate with brands, agencies, and retailers, monitor ROAS, CTR, and conversions, and drive cost-efficient campaigns while staying ahead of retail media trends. Strong English skills are required.