Retail Media Manager: Data-Driven Campaign Leader

Greenhouse Software, Inc.; México; On-site; MXN 500,000 - 800,000; Full time

Job summary

Brainlabs is an independent, founder-led agency shaping the future of media. We partner with the world’s biggest brands to maximise revenue through a scientific approach to retail media.

The Retail Media Manager will plan, execute, and optimize campaigns across diverse platforms, collaborating with brands, agencies, and retailers to align with business goals and marketing objectives. To succeed, you should demonstrate strong time management, creativity, and stakeholder management skills, with a

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communication, or a related field.
• 3-5+ years experience in retail media, digital marketing, and/ or online advertising (budget, campaigns, monitoring).
• Knowledge of retail media platforms such as Amazon Advertising, Walmart Connect, Mercado Ads, among others.
• Ability to analyze metrics and make data-driven decisions.
• Proficiency in analytical tools such as Google Analytics, advanced Excel, DSP platforms, Advertisings consoles: Amazon, Mercado Libre, Walmart connect.
• Excellent communication and negotiation skills.
• Ability to work in a team and manage multiple projects simultaneously.
• Experience in Budget Management: Allocation, Monitoring and Distribution.
• Advanced English level is required and will be evaluated in each instance.

Responsibilities

• Manage and execute retail media campaigns across platforms (Amazon, Walmart Connect, Mercado Ads, Uber Ads, Rappi Ads, etc.).
• Coordinate with internal and external teams (brands, agencies, retailers) to develop effective retail media strategies.
• Monitor campaign performance through KPIs (ROAS, CTR, conversions, impressions) and make strategic adjustments to improve results.
• Direct the optimizations of budgets and bidding strategies on programmatic and self-service platforms.
• Analyze data and generate performance reports to identify improvement opportunities.
• Stay updated on trends in retail media, digital advertising, and emerging technologies in the industry.
• Ensure compliance with retailer guidelines and advertising best practices.
• Building long-term relationships with agencies and retailers.

Skills

Retail media

Digital marketing

Data analysis

Budget management

Google Analytics

Excel (advanced)

DSP platforms

Communication

Negotiation

English proficiency

Education

Bachelor’s degree in Marketing/Advertising/Business/Communication

Tools

Amazon Advertising

Walmart Connect

Mercado Ads

Mercado Libre

Advertiser consoles (Amazon, Mercado Libre, Walmart Connect)

Job description

Brainlabs is an independent, founder-led agency shaping the future of media. We partner with the world’s biggest brands to maximise revenue through a scientific approach to retail media.

The Retail Media Manager will plan, execute, and optimize campaigns across diverse platforms, collaborating with brands, agencies, and retailers to align with business goals and marketing objectives. To succeed, you should demonstrate strong time management, creativity, and stakeholder management skills, with a