Remote Tracking Specialist: Pixel & GA4 Lead

Atomic Hr; Ciudad Juárez; A distancia; MXN 360.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Competitive compensation

Impactful measurement backbone

Descripción de la vacante

Atomic HR is seeking a Tracking Specialist to own tag management, QA, and data integrity across education and nonprofit campaigns. You will deploy pixels and scripts in GTM, build robust data layers, and troubleshoot across ad platforms ensuring consistent measurement from first click to CRM.

The role requires hands-on GA4 experience, server-side tagging knowledge, and a strong understanding of privacy compliance. A growth-minded communicator will thrive in our remote, international team.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued.

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Conocimientos

GTM / Tag Management

Data Layer

GA4

Server-Side Tagging

Pixel & Tracking

Data Privacy (GDPR, CCPA)

Analytics Experience

Education Marketing experience

Communication

AI/LLM for tagging

Descripción del empleo

Atomic HR is seeking a Tracking Specialist to own tag management, QA, and data integrity across education and nonprofit campaigns. You will deploy pixels and scripts in GTM, build robust data layers, and troubleshoot across ad platforms ensuring consistent measurement from first click to CRM.

The role requires hands-on GA4 experience, server-side tagging knowledge, and a strong understanding of privacy compliance. A growth-minded communicator will thrive in our remote, international team.