Remote Tracking & Analytics Specialist

Atomic Hr; Chihuahua; A distancia; MXN 300.000 - 520.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Descripción de la vacante

Atomic HR is seeking a Tracking Specialist to own the web analytics and pixel deployment across client sites. You will implement tracking via Google Tag Manager, build data layers, and manage container structures in a multi-client environment to ensure accuracy from click to CRM.

You will audit tags, troubleshoot discrepancies across GA4, ad platforms, and CRM; document tagging plans and enable other teams to interpret data, while collaborating with the Data and Analytics Manager during a period

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into tracking solutions; document technical setups so teams can interpret the data

Descripción del empleo

Atomic HR is seeking a Tracking Specialist to own the web analytics and pixel deployment across client sites. You will implement tracking via Google Tag Manager, build data layers, and manage container structures in a multi-client environment to ensure accuracy from click to CRM.

You will audit tags, troubleshoot discrepancies across GA4, ad platforms, and CRM; document tagging plans and enable other teams to interpret data, while collaborating with the Data and Analytics Manager during a period