Remote Tracking & Tagging Architect

Atomic Hr; Culiacán; A distancia; MXN 420.000 - 660.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Descripción de la vacante

Atomic HR seeks a Tracking Specialist to own tag management and data integrity across client websites in a fast-growing agency environment. You will deploy and maintain pixels through GTM, build robust data layers, and implement server-side tagging where it improves accuracy.

You’ll QA, debug, and ensure data integrity across ad platforms and GA4, reporting findings with clarity to non-technical teams. You will also document tagging plans and enable cross-team collaboration, translating business

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience is especially valued.

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Conocimientos

GTM Containers

Data Layer Implementation

Server-Side Tagging

GA4 / Event Configuration

Conversion Tracking

Privacy & Compliance (GDPR/CCPA)

Communication Skills

Herramientas

GA4 DebugView

Descripción del empleo

Atomic HR seeks a Tracking Specialist to own tag management and data integrity across client websites in a fast-growing agency environment. You will deploy and maintain pixels through GTM, build robust data layers, and implement server-side tagging where it improves accuracy.

You’ll QA, debug, and ensure data integrity across ad platforms and GA4, reporting findings with clarity to non-technical teams. You will also document tagging plans and enable cross-team collaboration, translating business