Remote Lifecycle & CRM Growth Lead

felix; Ciudad de México; A distancia; MXN 900.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Initial stock options

Annual performance bonus

Fully remote now, future hybrid

Health, dental, and vision plans

Unlimited PTO

Paid parental leave

Growth opportunities

Descripción de la vacante

Félix is seeking a seasoned Lifecycle & CRM leader to own customer engagement across WhatsApp, email, and push, driving activation, retention, and cross-sell within a remote-first environment. You will build a disciplined CRM portfolio, define the right touchpoints, and partner with Product, Growth, Data, and Regional teams to translate insights into measurable growth.

This role emphasizes experimentation, segmentation, and strong ownership.

Formación

• Strong experience leading Lifecycle, CRM, Retention, or Customer Growth in a consumer business.
• Strong business judgment with the ability to prioritize opportunities based on impact, incremental value, cost, and scalability.
• Proven track record driving incremental growth across activation, repeat usage, retention, reactivation, and cross-sell.
• Strong understanding of incrementality and experimentation, including control groups, holdouts, uplift measurement, and causal thinking.
• Experience managing incentives and promotional budgets with discipline about incremental impact.
• Deep expertise in segmentation, personalization, and lifecycle journeys across channels (WhatsApp, email, push, and in-product surfaces).
• Strong analytical mindset and experience working with Data teams to define audiences, measurement frameworks, and opportunities.
• Experience identifying and driving multi-product adoption, including cross-sell and increased products per active user.
• Strong understanding of churn, retention, and reactivation dynamics with programs to prevent churn and recover inactive users.
• Ability to turn behavioral data, campaign performance, customer research, and qualitative feedback into clear product and growth opportunities.
• Strong product judgment about when CRM should address customer needs versus product changes.
• Experience building and managing high-performing teams and establishing ownership and processes.
• Ability to work cross-functionally with Product, Growth, Data, Brand, and Operations to act on insights.

Responsabilidades

• Own the lifecycle strategy end to end—from signup to long-term value.
• Grow LTV by increasing transaction frequency, retention, product adoption, and share of wallet.
• Own the incentives strategy and budget to drive true incremental behavior.
• Build a rigorous experimentation engine with control groups and segmentation to measure impact.
• Build and manage the Lifecycle & CRM team with clear ownership and roadmaps.
• Govern communication governance across channels (WhatsApp, email, push) with defined objectives.
• Manage portfolio of lifecycle communications across channels ensuring measurable value.
• Develop segmentation and personalization using customer behavior, history, geography, and product usage.

Conocimientos

Lifecycle management

CRM strategy

Retention growth

Cross-functional collaboration

Experimentation & A/B testing

Team leadership

Descripción del empleo

Félix is seeking a seasoned Lifecycle & CRM leader to own customer engagement across WhatsApp, email, and push, driving activation, retention, and cross-sell within a remote-first environment. You will build a disciplined CRM portfolio, define the right touchpoints, and partner with Product, Growth, Data, and Regional teams to translate insights into measurable growth.

This role emphasizes experimentation, segmentation, and strong ownership.