Lifecycle Growth Lead — Activation, Retention & Loyalty

CryptoproNetwork; Ciudad de México; Híbrido; MXN 1.618.000 - 2.337.000; Jornada completa

Descripción de la vacante

Binance is seeking a seasoned Lifecycle & CRM leader for LATAM to drive activation, retention, and repeat purchases across Mexico, Argentina, and Brazil markets. You will design and optimize onboarding, segmentation, and membership programs while leading AB testing and data-driven campaigns.

Join a global blockchain company with a flat structure, cross-functional teams, and opportunities for career growth. The role offers a full-time, remote/hybrid-friendly setup depending on the business unit.

Formación

• Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
• Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
• Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
• In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
• Knowledge and experiences in using marketing automation platforms/ tools.
• Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.

Responsabilidades

• Activation and Conversion: optimize onboarding, implement iterations and campaigns to improve activation and FTT.
• Retention and Repeat Purchase: build lifecycle system, segmentation, and membership programs to boost repeat purchases.
• Design and optimize user referral and viral growth mechanisms.
• Lead AB testing and user segmentation strategies to optimize resource allocation.
• Collaborate with teams to ensure smooth execution of lifecycle marketing campaigns.
• Utilize data analysis to uncover insights and propose data-driven solutions.
• Stay informed on each Business Unit product features and user pain points.

Descripción del empleo

Binance is seeking a seasoned Lifecycle & CRM leader for LATAM to drive activation, retention, and repeat purchases across Mexico, Argentina, and Brazil markets. You will design and optimize onboarding, segmentation, and membership programs while leading AB testing and data-driven campaigns.

Join a global blockchain company with a flat structure, cross-functional teams, and opportunities for career growth. The role offers a full-time, remote/hybrid-friendly setup depending on the business unit.