Lifecycle Growth Analyst - Multichannel CRM Campaigns

PayJoy, Inc; Ciudad de México; Híbrido; MXN 360.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental discount

Vision discount

Life insurance

Co-working travel perk

Professional development perk

Catered lunches

Descripción de la vacante

PayJoy, Inc. is seeking a Partnership Growth Analyst in Mexico City to plan, execute, and optimize customer communications across lifecycle stages.

You will collaborate with Marketing, Product, Operations, Risk, Data, and Commercial teams to deliver personalized, data-driven messages that enhance the customer experience and drive business results. The role focuses on multi-channel campaigns via WhatsApp, Push, Email, SMS, and In-App, with a strong emphasis on analytics, experimentation (A/B

Formación

• 1-2 years of experience in CRM, Customer Communications, Lifecycle Marketing, Growth Marketing, Marketing Operations, or similar.
• Experience executing multi-channel customer communication campaigns.
• Strong analytical mindset with experience using campaign metrics to drive decisions.
• Experience working with cross-functional teams.
• Excellent written communication and copywriting skills.

Responsabilidades

• Execute customer communication campaigns across WhatsApp, Push, Email, SMS, and In-App channels.
• Support lifecycle communication strategies across acquisition, onboarding, activation, retention, and reactivation journeys.
• Create customer-centric messaging and value propositions aligned with business objectives.
• Collaborate with Product, Marketing, Design, Operations, Engineering, and Data teams to launch campaigns.
• Monitor campaign performance and identify optimization opportunities through reporting and A/B testing.
• Analyze customer behavior and funnel performance to identify communication opportunities and friction points.
• Maintain campaign calendars, documentation, and communication best practices.
• Support promotional launches, product releases, and commercial initiatives through targeted communications.
• Present campaign insights, learnings, and recommendations to stakeholders.

Conocimientos

CRM marketing

Analytical thinking

Copywriting

Cross-functional

Educación

Bachelor's degree

Herramientas

Braze

Customer.io

Infobip

Descripción del empleo

PayJoy, Inc. is seeking a Partnership Growth Analyst in Mexico City to plan, execute, and optimize customer communications across lifecycle stages.

You will collaborate with Marketing, Product, Operations, Risk, Data, and Commercial teams to deliver personalized, data-driven messages that enhance the customer experience and drive business results. The role focuses on multi-channel campaigns via WhatsApp, Push, Email, SMS, and In-App, with a strong emphasis on analytics, experimentation (A/B