Lifecycle CRM Architect - Personalization & Multichannel

Viva; Apodaca; Híbrido; MXN 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Staff travel discounts

Bonuses and savings plans

Descripción de la vacante

Viva is seeking a CRM Martech Lifecycle professional to design and execute a personalized 1:1 communication strategy for Doters members throughout their lifecycle, from onboarding through reactivation. You’ll turn behavioral data into relevant communications to boost engagement and reduce churn.

Join a data-driven team, collaborate with Data, IT, Product, Marketing, and Growth, and optimize campaigns across email, push, SMS, WhatsApp, and in-app channels using Braze and other marketing

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, Data/Analytics, or related field.

Responsabilidades

• Design and manage Lifecycle Marketing strategies for onboarding, activation, retention, and reactivation.
• Manage personalized campaigns across email, push notifications, WhatsApp, SMS, and in-app channels.
• Lead campaign execution in Braze or similar platforms, including segmentation, journeys, triggers, and automated campaigns.
• Analyze member behavior and develop segments based on value, affinity, frequency, and engagement.
• Define and monitor CLTV, churn, engagement, and campaign performance.

Conocimientos

CRM

Lifecycle Marketing

Retention

Loyalty

Segmentation

Braze

Multichannel Campaigns

A/B Testing

Data Interpretation

Cross-functional Collaboration

English Proficiency (Intermediate)

Educación

Bachelor's degree in Marketing/Business/Communications/Data Analytics

Herramientas

Braze

Marketing Automation Platforms

Descripción del empleo

Viva is seeking a CRM Martech Lifecycle professional to design and execute a personalized 1:1 communication strategy for Doters members throughout their lifecycle, from onboarding through reactivation. You’ll turn behavioral data into relevant communications to boost engagement and reduce churn.

Join a data-driven team, collaborate with Data, IT, Product, Marketing, and Growth, and optimize campaigns across email, push, SMS, WhatsApp, and in-app channels using Braze and other marketing