Remote Lifecycle & CRM Growth Lead

Félix; Ciudad de México; A distancia; MXN 2.171.000 - 2.714.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Initial stock options grant

Health, dental, and vision plans

Unlimited PTO

Paid parental leave

Work model: fully remote now, futurehy

Descripción de la vacante

Félix is seeking a leader to head Lifecycle & CRM, building and guiding the team that engages users across WhatsApp, email, and push. The role focuses on growing LTV, optimizing incentives, and generating customer insights to make Félix more relevant to its users.

The ideal candidate will own the lifecycle portfolio, establish governance rules, and drive multi-product adoption, while collaborating with Product, Growth, Data, and Operations to turn insights into scalable growth.

Formación

• Strong experience leading Lifecycle, CRM, Retention, or Customer Growth in a consumer business.
• Ability to set strategy across activation, retention, reactivation, cross-sell, and long-term value.
• Proven track record with incrementality, experimentation, and control groups.
• Experience building and managing high-performing teams and roadmaps.

Responsabilidades

• Own the lifecycle strategy end to end from signup to repeat usage and long-term value.
• Grow LTV by increasing transaction frequency, retention, product adoption, and share of wallet.
• Own incentives strategy and budget, ensuring incremental behavior rather than subsidized activity.
• Build an experimentation engine with control groups, holdouts, segmentation, and measurement.
• Lead the Lifecycle & CRM team with clear ownership, rhythms, standards, and a measurable roadmap.
• Govern communications across WhatsApp, email, push, and other channels with clear objectives.
• Develop segmentation and personalization using behavior, history, geography, product usage, and signals.
• Collaborate with Product to balance CRM with product experiences (chatbot, main menu).
• Drive adoption of new products and cross-sell opportunities to deepen customer relationships.
• Turn insights into concrete actions and collaborate with Data, Growth, Brand, and Operations.
• Create feedback loops and reporting frameworks to surface learnings across the company.

Conocimientos

Lifecycle

CRM

Retention

Growth

Experimentation

Segmentation

Personalization

WhatsApp channels

Email & Push

Incentives management

Descripción del empleo

Félix is seeking a leader to head Lifecycle & CRM, building and guiding the team that engages users across WhatsApp, email, and push. The role focuses on growing LTV, optimizing incentives, and generating customer insights to make Félix more relevant to its users.

The ideal candidate will own the lifecycle portfolio, establish governance rules, and drive multi-product adoption, while collaborating with Product, Growth, Data, and Operations to turn insights into scalable growth.