CRM & Personalization Lead (Hybrid)

MezTal; Región Centro; Hybrid; MXN 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Christmas Bonus

Major Medical Insurance

Dental Insurance

Life Insurance

Vacation days

Hybrid work

Zusammenfassung

Meztal is seeking a CRM Marketing Manager to own strategy and execution of email and CRM programs across the business. You will lead lifecycle marketing, segmentation and automated journeys to drive acquisition, retention and lifetime value, collaborating with Marketing leadership and IT for platform enhancements.

You will manage end-to-end campaigns, monitor performance, and ensure compliance with privacy regulations, while working in a hybrid Mexico environment with cross-border exposure.

Qualifikationen

• Bachelor's degree in marketing or a related field; MBA preferred.
• 8–10 years of progressive email and CRM marketing or agency operations experience.
• Proficiency with major ESPs and CRM platforms.
• Strong copywriting, design sense and A/B testing skills.
• Analytical mindset with performance measurement and reporting experience.
• Knowledge of HTML/CSS and mobile optimization a plus.
• Excellent written and verbal communication skills; English proficiency.

Aufgaben

• Develop annual, quarterly and monthly CRM and email marketing plans aligned with business goals, including lifecycle mapping, segmentation and content.
• Manage end-to-end campaign delivery from concept and content briefing to setup, workflow automation, targeting, QA, and deployment.
• Utilize CRM data to segment audiences and build personalized journeys (welcome, nurture, drip, etc.).
• Monitor KPIs, ROI and provide insights to optimize future campaigns and strategies.
• Partner with Sales, IT and Leadership for platform enhancements.

Jobbeschreibung

Meztal is seeking a CRM Marketing Manager to own strategy and execution of email and CRM programs across the business. You will lead lifecycle marketing, segmentation and automated journeys to drive acquisition, retention and lifetime value, collaborating with Marketing leadership and IT for platform enhancements.

You will manage end-to-end campaigns, monitor performance, and ensure compliance with privacy regulations, while working in a hybrid Mexico environment with cross-border exposure.