Lifecycle Growth Architect

Kueski; México; A distancia; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Kueski is seeking a Growth Marketing Manager to elevate its CRM to the next level, focusing on smarter engagement across email, push, SMS, WhatsApp, in-app, and web. You will own the MarTech stack to enable lifecycle execution and data-driven journeys.

This role requires systems thinking, scalable automation, and deep integration between tools and business outcomes. You will collaborate with Product, Data, and Marketing to drive measurable growth.

Formación

• 4+ years in lifecycle marketing or CRM with at least 2 years in a strategic role within a major CRM/marketing automation platform.
• Proven experience integrating CRM platforms with analytics or CDP tools for real-time audience activation.
• Experience designing scalable, data-driven lifecycle architectures: dynamic content, event-triggered journeys, and database-powered flows.
• Ability to activate advanced platform capabilities: real-time personalization APIs, in-app messaging, conversion tracking, and control group measurement.
• Track record of diagnosing platform health issues and implementing governance to prevent recurrence.
• Strong analytical skills to interpret behavioral data and translate findings into lifecycle strategy.
• Solid understanding of email deliverability, mobile push best practices, and omnichannel communication.
• Bias toward automation, system design, and scalability.

Responsabilidades

• MarTech Strategy & Stack Architecture: own the lifecycle stack end-to-end, including configuration, integration, and evolution for scalable growth.
• Lifecycle Architecture & Automation: design journeys powered by dynamic data and reusable templates.
• Platform Governance & Operational Health: standardize architectures and governance to scale without debt.
• Performance & Cross-Functional Collaboration: own lifecycle KPIs and partner with Product, Data Engineering, and Data Science to improve tracking and churn predictions.

Conocimientos

Lifecycle Marketing

CRM Integration

Automation

Email Marketing

Analytics

Herramientas

Braze

Salesforce Marketing Cloud

Adobe Campaign

Iterable

Klaviyo

Descripción del empleo

Kueski is seeking a Growth Marketing Manager to elevate its CRM to the next level, focusing on smarter engagement across email, push, SMS, WhatsApp, in-app, and web. You will own the MarTech stack to enable lifecycle execution and data-driven journeys.

This role requires systems thinking, scalable automation, and deep integration between tools and business outcomes. You will collaborate with Product, Data, and Marketing to drive measurable growth.