Regional Media Deployment & Operations Lead (LA&C)

Philip Morris International; Ciudad de México; Hybrid; MXN 1,000,000 - 2,000,000; Full time

Job summary

Philip Morris International (PMI) seeks a seasoned Manager to lead paid media deployment and operations for Latin America & Canada. You will drive campaign execution, governance, and analytics with local markets, agencies, regional teams, and global partners to maximize media effectiveness and efficiency.

The role emphasizes scalable processes, robust performance insights, and continuous innovation while developing a high-performing digital marketing team across the LA&C region.

Qualifications

• 8+ years of experience in Digital Marketing, Paid Media, Media Operations, or Marketing Technology.
• Proven experience managing regional or multi-market digital marketing initiatives.
• Strong experience running agency relationships and external partners.
• Previous people leadership experience.
• Proficient in English, both written and spoken.

Responsibilities

• Lead Regional Media Deployment across Latin America and Canada.
• Drive Media Operations, agency governance, and partnership management.
• Deliver performance insights with defined reporting standards and data quality.
• Enable Digital Marketing Innovation with AdTech and MarTech capabilities.

Skills

Digital Marketing

Paid Media

Media Operations

Performance Marketing

Digital Analytics

Agency Management

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Job description

Philip Morris International (PMI) seeks a seasoned Manager to lead paid media deployment and operations for Latin America & Canada. You will drive campaign execution, governance, and analytics with local markets, agencies, regional teams, and global partners to maximize media effectiveness and efficiency.

The role emphasizes scalable processes, robust performance insights, and continuous innovation while developing a high-performing digital marketing team across the LA&C region.