Regional Digital and Media Manager

NBCUniversal; Ciudad de México; On-site; MXN 800,000 - 1,000,000; Full time

Job summary

A leading entertainment company is seeking a LATAM Digital & Media Manager to lead digital campaigns across diverse markets and drive media strategies. The ideal candidate will possess strong leadership skills, resilience, and a deep understanding of digital and media planning. Responsibilities include managing budgets, supervising localization, and analyzing campaign performance. Previous experience in digital media or entertainment is crucial. Strong English communication skills are required along with cultural adaptability.

Qualifications

• Deep understanding of digital and media strategies & planning for branding and performance objectives.
• Deep knowledge of leading regional media players and programmatic tools.
• Experience in the digital media or entertainment industry, with international experience as a bonus.
• Data strategy and analysis experience; ability to analyze data for insights.
• Advanced English proficiency with strong communication skills.

Responsibilities

• Lead Pan-LATAM digital and media campaigns integrating international strategy.
• Drive best-in-class campaigns promoting innovation and cutting-edge technologies.
• Negotiate and manage budgets for digital campaigns with local territories.
• Supervise localization of creative assets for media campaigns.
• Coordinate regional media agency's planning and operations.
• Review local market media plans and digital concepts for films.
• Serve as key LATAM contact for all digital and media activations.
• Work with Data team on insight-driven analytics.
• Track campaign implementations and recommend real-time media adjustments.

Skills

Strong leadership and team management skills

Resilience and adaptability

Concise and effective communicator

Team player and collaborator

Problem solver

Analytical and organized

Creative and innovative

Entrepreneurial spirit

Intellectual curiosity

Job description

Job Description

We are seeking a LATAM Digital & Media Manager with strong leadership skills, resilience, and a genuine interest in personal and professional growth. This role requires someone who can inspire and guide teams across diverse markets, build strategic alliances, and foster collaboration in a fast‑paced and constantly evolving environment. Beyond technical expertise, the ideal candidate demonstrates the ability to lead with vision, adapt under pressure, and drive both people and projects toward excellence.

Responsibilities

• Lead Pan‑LATAM digital and media campaigns, integrating the international‑regional strategy into planning and execution with a high focus on the digital ecosystem. Adapt to the changing digital and media landscape, recommending new techniques, media partners, and optimizations for Pan‑LATAM and international media campaigns.
• Work with markets to drive best‑in‑class campaigns that promote innovation, experimentation, and the use of cutting‑edge technologies.
• Negotiate and manage budgets for digital campaigns alongside the Region. Work with local territories to implement pan‑LATAM campaigns and ensure the timely delivery of localized assets.
• Supervise and coordinate the localization of creative assets required for media campaigns, including social media, trailers, posting calendars, scripts, and content strategy.
• Supervise the regional media agency's planning, operation, and administrative processes.
• Review and approve local LATAM market media plans, budgets, and digital concepts for films. Evaluate social media trends, media mix, timing, identify critical media stunts, and communicate them to the Home Office and the markets.
• Serve as the key LATAM point of contact for all digital and media activations.
• Work closely with the Data team on building insight‑driven analytics. Develop a post‑campaign regional analysis to capture learnings and improve results across LATAM markets, including best practices and case studies.
• Track campaign implementations across territories and ensure that media efforts positively impact awareness and intention for each title. Make real‑time media recommendations based on tracking thermometer/data signals.

Region

The LATAM Region is composed of the following 22 markets: Argentina, Bolivia, Brazil, Central America (10 territories: Panama, Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador, Dominican Republic, Jamaica, Aruba, Curaçao), Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Trinidad & Tobago, Uruguay, and Venezuela.

Qualifications

Skills & Characteristics

• Strong leadership and team management skills – comfortable leading diverse territories and inspiring collaboration.
• Resilience and adaptability – able to thrive under pressure and in a fast‑changing media landscape.
• Concise and effective communicator – across cultures and in Spanish/English markets.
• Team player and collaborator – skilled at building alliances and fostering trust.
• Problem solver – proactive in finding solutions and overcoming obstacles.
• Analytical and organized – able to manage complexity with attention to detail.
• Creative and innovative – bringing fresh ideas to media strategies.
• Entrepreneurial spirit – to help shape digital media strategy and vision.
• Intellectual curiosity – eager to learn and grow continuously.

Qualifications / Requirements

• Deep understanding of digital and media strategies & planning for branding and performance objectives.
• Deep knowledge of leading regional media players, programmatic (DV360), social media, and technical tools for brand safety and conversion measuring.
• Experience working within the digital media or entertainment industry, either client or agency side. International experience would be a bonus.
• Data strategy and analysis experience; understanding of effective targeting strategies and the ability to analyze large volumes of data to produce insights for optimization and learning.
• Advanced proficiency in English as a second language, with strong written, spoken, and comprehension skills across all communication contexts.

Additional Information

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. In addition to any statutory requirements, NBCUniversal provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].