Regional Media Senior Manager - Latam

Puig; Xico; On-site; MXN 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Learning and development opportunities

International company with growth"

Competitive compensation & benefits

Job summary

Puig seeks a Regional Media Manager – LATAM to develop and execute regional media strategies, balancing global brand guidelines with local market needs across digital and traditional channels. You will manage a substantial media budget, optimize spend, and drive ROI while collaborating with global media teams and regional departments.

The role requires 10+ years in media planning and buying, with expertise in digital, social, influencer marketing, and programmatic advertising, and fluency in

Qualifications

• 10+ years of experience in media planning and buying.
• Experience with luxury or premium brands or global media agencies.
• Fluent in English and Spanish or Portuguese.

Responsibilities

• Design and implement regional media strategies aligned with global objectives and local market needs.
• Manage and optimize a significant media budget across digital and traditional channels.
• Define KPIs and measure campaign effectiveness with up-to-date analytics tools.
• Lead relationships with media agencies, vendors and digital platforms.
• Work closely with marketing, e-commerce and PR for integrated campaigns.

Skills

Digital media

Social platforms

Programmatic advertising

Budget management

Analytics

Negotiation

Education

Bachelor’s degree in Marketing/Communications

MBA (plus)

Job description

The Opportunity

The Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region. This role requires a forward-thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.

What you'll get to do

• Media Strategy & Planning
• Design and implement regional media strategies aligned with global objectives and local market needs.
• Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.
• Budget Management
• Manage and optimize a significant media budget, ensuring ROI and efficiency across channels.
• Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.
• Performance & Analytics
• Define KPIs and measure campaign effectiveness using up-to-date analytics tools.
• Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.
• Agency & Partner Management
• Lead relationships with media agencies, vendors and digital platforms.
• Negotiate contracts and ensure compliance with brand standards and regional regulations.
• Cross-Functional Collaboration
• Work closely with marketing, e-commerce, and PR teams to ensure integrated campaigns.
• Align with global media teams to share best practices and leverage synergies.

We'd love to meet you if you have

• Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
• 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
• Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
• Proven ability to manage large budgets and deliver measurable results.
• Excellent negotiation, analytical, and project management skills.
• Fluent in English and Spanish or Portuguese; additional languages are a plus.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package