LATAM Regional Media Lead — Digital Strategy & ROI

Puig; Xico; On-site; MXN 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Learning and development opportunities

International company with growth"

Competitive compensation & benefits

Job summary

Puig seeks a Regional Media Manager – LATAM to develop and execute regional media strategies, balancing global brand guidelines with local market needs across digital and traditional channels. You will manage a substantial media budget, optimize spend, and drive ROI while collaborating with global media teams and regional departments.

The role requires 10+ years in media planning and buying, with expertise in digital, social, influencer marketing, and programmatic advertising, and fluency in

Qualifications

• 10+ years of experience in media planning and buying.
• Experience with luxury or premium brands or global media agencies.
• Fluent in English and Spanish or Portuguese.

Responsibilities

• Design and implement regional media strategies aligned with global objectives and local market needs.
• Manage and optimize a significant media budget across digital and traditional channels.
• Define KPIs and measure campaign effectiveness with up-to-date analytics tools.
• Lead relationships with media agencies, vendors and digital platforms.
• Work closely with marketing, e-commerce and PR for integrated campaigns.

Skills

Digital media

Social platforms

Programmatic advertising

Budget management

Analytics

Negotiation

Education

Bachelor’s degree in Marketing/Communications

MBA (plus)

Job description

Puig seeks a Regional Media Manager – LATAM to develop and execute regional media strategies, balancing global brand guidelines with local market needs across digital and traditional channels. You will manage a substantial media budget, optimize spend, and drive ROI while collaborating with global media teams and regional departments.

The role requires 10+ years in media planning and buying, with expertise in digital, social, influencer marketing, and programmatic advertising, and fluency in