Manager eCommerce Campaign LA&C

Philip Morris International; Ciudad de México; Hybrid; MXN 900,000 - 1,300,000; Full time

Job summary

Philip Morris International is seeking a Manager eCommerce Campaign LA&C to lead digital marketing and eCommerce campaign execution across Latin America and Canada, with a hybrid setup in Mexico City.

You will connect Paid Media, Social Media and SEO with brand and commercial goals, drive performance, oversee content and channel operations, and develop a high-performing team across markets.

Qualifications

• Minimum 8 years of relevant digital marketing or eCommerce experience.
• Advanced experience leading digital marketing channel execution.
• Experience connecting channel plans and KPIs with business strategy.
• Experience with integrated planning, test design, dashboards and performance reviews.
• Strong data-driven problem solving and action recommendations.
• Ability to build relationships and negotiate with agencies and cross-functional teams.

Responsibilities

• Lead digital marketing strategies across Paid Media, Social Media and SEO.
• Support markets with localized channel plans and execution.
• Oversee web, SEO, social and CRM operations with agencies.
• Set plans and KPIs and drive performance reviews.
• Drive reporting and turn data into actionable insights.
• Develop team through feedback and development opportunities.

Skills

Digital marketing

E-commerce

Campaign execution

Data analysis

KPIs dashboards

Agency management

Cross-functional collaboration

Negotiation with partners

Job description

Location: Mexico City, Mexico (Hybrid)

Scope: Latin America & Canada (LA&C)

Be a Part of a Revolutionary Change

At Philip Morris International (PMI), we're redefining our business to deliver a smoke-free future!

As Manager eCommerce Campaign LA&C, you will lead digital marketing and eCommerce campaign execution across LA&C, connecting Paid Media, Social Media and SEO with brand and commercial objectives.

Your Day to Day

Lead Digital Marketing & Campaign Execution

• Lead digital marketing strategies across Paid Media, Social Media and SEO.
• Support markets with localized channel strategies, plans and execution.
• Drive awareness, engagement, remarketing and qualified traffic across the consumer journey.

Drive Content & Channel Operations

• Support content creation, transcreation, translation, publishing and amplification for launches, promotions and campaigns.
• Oversee Web, SEO, Social and CRM operations, including agency partnerships and governance.

Deliver Performance & Optimization

• Set operational plans and KPIs, aligning quarterly goals with business strategy.
• Lead delivery reviews, remove blockers and standardize ways of working across markets.
• Drive performance reporting and turn data into actionable insights.
• Leverage AdTech, MarTech, data integration and automation to improve effectiveness and efficiency.

Develop People & Capabilities

• Lead and develop a team of specialists or supervisors through regular feedback and development opportunities.

Who We're Looking For

Experience & Capabilities

• Minimum 8 years of relevant experience in digital marketing, eCommerce, digital channels or related areas.
• Advanced experience leading digital marketing channel execution.
• Experience connecting channel plans and KPIs with business strategy.
• Experience with integrated planning, test design, dashboards and performance reviews.
• Strong ability to use data to solve problems and recommend actions.
• Ability to build relationships and negotiate solutions with agencies, external partners and cross-functional teams.

Why Join PMI?

At PMI, you can contribute to a business transformation focused on delivering a smoke-free future while helping shape digital marketing and eCommerce execution across Latin America and Canada.

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