LATAM Digital and Media Lead: Strategy & Campaigns

NBCUniversal; Ciudad de México; Presencial; MXN 800.000 - 1.000.000; Jornada completa

Descripción de la vacante

A leading entertainment company is seeking a LATAM Digital & Media Manager to lead digital campaigns across diverse markets and drive media strategies. The ideal candidate will possess strong leadership skills, resilience, and a deep understanding of digital and media planning. Responsibilities include managing budgets, supervising localization, and analyzing campaign performance. Previous experience in digital media or entertainment is crucial. Strong English communication skills are required along with cultural adaptability.

Formación

• Deep understanding of digital and media strategies & planning for branding and performance objectives.
• Deep knowledge of leading regional media players and programmatic tools.
• Experience in the digital media or entertainment industry, with international experience as a bonus.
• Data strategy and analysis experience; ability to analyze data for insights.
• Advanced English proficiency with strong communication skills.

Responsabilidades

• Lead Pan-LATAM digital and media campaigns integrating international strategy.
• Drive best-in-class campaigns promoting innovation and cutting-edge technologies.
• Negotiate and manage budgets for digital campaigns with local territories.
• Supervise localization of creative assets for media campaigns.
• Coordinate regional media agency's planning and operations.
• Review local market media plans and digital concepts for films.
• Serve as key LATAM contact for all digital and media activations.
• Work with Data team on insight-driven analytics.
• Track campaign implementations and recommend real-time media adjustments.

Conocimientos

Strong leadership and team management skills

Resilience and adaptability

Concise and effective communicator

Team player and collaborator

Problem solver

Analytical and organized

Creative and innovative

Entrepreneurial spirit

Intellectual curiosity

Descripción del empleo

A leading entertainment company is seeking a LATAM Digital & Media Manager to lead digital campaigns across diverse markets and drive media strategies. The ideal candidate will possess strong leadership skills, resilience, and a deep understanding of digital and media planning. Responsibilities include managing budgets, supervising localization, and analyzing campaign performance. Previous experience in digital media or entertainment is crucial. Strong English communication skills are required along with cultural adaptability.