eCommerce Campaign Lead – LA&C

Philip Morris International; Ciudad de México; Hybrid; MXN 900,000 - 1,300,000; Full time

Job summary

Philip Morris International is seeking a Manager eCommerce Campaign LA&C to lead digital marketing and eCommerce campaign execution across Latin America and Canada, with a hybrid setup in Mexico City.

You will connect Paid Media, Social Media and SEO with brand and commercial goals, drive performance, oversee content and channel operations, and develop a high-performing team across markets.

Qualifications

• Minimum 8 years of relevant digital marketing or eCommerce experience.
• Advanced experience leading digital marketing channel execution.
• Experience connecting channel plans and KPIs with business strategy.
• Experience with integrated planning, test design, dashboards and performance reviews.
• Strong data-driven problem solving and action recommendations.
• Ability to build relationships and negotiate with agencies and cross-functional teams.

Responsibilities

• Lead digital marketing strategies across Paid Media, Social Media and SEO.
• Support markets with localized channel plans and execution.
• Oversee web, SEO, social and CRM operations with agencies.
• Set plans and KPIs and drive performance reviews.
• Drive reporting and turn data into actionable insights.
• Develop team through feedback and development opportunities.

Skills

Digital marketing

E-commerce

Campaign execution

Data analysis

KPIs dashboards

Agency management

Cross-functional collaboration

Negotiation with partners

Job description

Philip Morris International is seeking a Manager eCommerce Campaign LA&C to lead digital marketing and eCommerce campaign execution across Latin America and Canada, with a hybrid setup in Mexico City.

You will connect Paid Media, Social Media and SEO with brand and commercial goals, drive performance, oversee content and channel operations, and develop a high-performing team across markets.