On-Premise Regional Leader — Mexico Market

Brown-Forman; Monterrey; On-site; MXN 900,000 - 1,350,000; Full time

Job summary

Brown-Forman Mexico seeks a key leader for the On-Premise team to drive market growth and inspire a high-performing group. This role focuses on building strong brand presence in key accounts and leading a talented team to achieve ambitious goals.

The On-Premise Regional Manager will guide strategy, training, and execution across markets, ensuring alignment with brand guidelines and financial targets while fostering a diverse, inclusive team culture.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years leading on-premise and/or sales teams for global consumer product brands.
• Experience in establishing and maintaining strategic relationships.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office Suite, Google tools, and market analysis platforms.
• Knowledge of finance, marketing, effective negotiations, coaching, and leadership.

Responsibilities

• Develop and implement the On-Premise channel strategy with brand guidelines and ROI awareness.
• Analyze total market and target segments to identify growth opportunities and secure key accounts.
• Train and educate internal and external stakeholders on Brown-Forman culture, brands and values.
• Recruit, retain, and develop top talent for Brown-Forman; plan career progression for key accounts.
• Manage and monitor budgets, ensuring proper budget strategy implementation and data integrity with wholesalers.

Skills

Sales leadership

Strategic relationships

Communication

Office tools

Negotiation

Coaching

Leadership

Education

Bachelor's degree in Marketing or Business Administration

Master's degree preferred

Tools

Microsoft Office

Google tools

Market analysis platforms

Job description

Brown-Forman Mexico seeks a key leader for the On-Premise team to drive market growth and inspire a high-performing group. This role focuses on building strong brand presence in key accounts and leading a talented team to achieve ambitious goals.

The On-Premise Regional Manager will guide strategy, training, and execution across markets, ensuring alignment with brand guidelines and financial targets while fostering a diverse, inclusive team culture.