MarTech Specialist: Growth & Automation Lead

Farmers Insurance Careers Mexico; Ciudad de México; On-site; MXN 420,000 - 840,000; Full time

Job summary

Farmers Insurance seeks a MarTech Specialist to support the development, integration, maintenance, and optimization of its marketing technology stack, with a focus on marketing automation and lead generation. You will collaborate with internal teams and external agencies to enhance marketing performance and campaign measurement.

The role requires 3+ years in Marketing Technology, strong data and analytics capabilities, and fluent English for cross-functional communication across markets.

Qualifications

• 3+ years of relevant experience in Marketing Technology, Marketing Operations, CRM, Analytics, or related fields.
• Fluent English communication skills.
• Bachelor's degree preferred (equivalent experience may be considered).
• Experience working in cross-functional environments involving marketing, data, and technology.

Responsibilities

• The MarTech Specialist will support the development, integration, maintenance, and optimization of Farmers' marketing technology stack, with a primary focus on marketing automation and lead generation initiatives.
• This role partners closely with internal business stakeholders and external agencies to improve marketing performance, operational efficiency, and campaign measurement.

Skills

API & Webhooks

Data Mapping & ETL

SQL & Data Querying

Fluent English

Education

Bachelor's degree

Tools

Customer Data Platforms

Tag Management & Analytics

Marketing Automation Tools

Call Analytics & Routing Systems

Job description

Farmers Insurance seeks a MarTech Specialist to support the development, integration, maintenance, and optimization of its marketing technology stack, with a focus on marketing automation and lead generation. You will collaborate with internal teams and external agencies to enhance marketing performance and campaign measurement.

The role requires 3+ years in Marketing Technology, strong data and analytics capabilities, and fluent English for cross-functional communication across markets.