Marketing Transformation (Martech) Manager - Mexico

Accenture México; Monterrey; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Accenture México seeks a MarTech Manager to lead marketing technology transformations for client projects in Mexico City or Monterrey. You will gather requirements, design MarTech/AdTech solutions, assess vendors, and drive platform adoption across industries.

Strong English, travel availability, and 8+ years of experience are required; familiarity with Adobe, Salesforce, and Google Marketing Platform is essential.

Formación

• Bachelor’s degree completed; MBA is desirable and Adobe Certification desirable.
• Advanced English language skills required.
• 8+ years of experience in marketing transformation/Martech/Adtech across industries.
• Strong knowledge of MarTech/AdTech, data, content, marketing automation, analytics.
• Experience implementing MarTech/AdTech platforms and integrations with Salesforce, Adobe, and Google platforms.

Responsabilidades

• Gather business requirements and design processes for implementing marketing and advertising tools.
• Conduct vendor assessments and client MarTech/AdTech capability assessments.
• Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects.
• Drive business development and thought leadership in the digital marketing platform space.

Conocimientos

MarTech Transformation

MarTech Assessment

Adobe Experience Cloud

Adobe Journey Optimizer

Adobe Experience Manager

Salesforce Marketing Cloud

Google Marketing Platform

Project Management

Techno-functional

Business English

Educación

Bachelor’s degree

MBA desirable

Adobe Certification desirable

Herramientas

Firebase

AppsFlyer

Pega Decisioning

GTM / Tealium (Tag Management)

Descripción del empleo

Join Our Global Consulting Network and Expand Your Horizons!

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• Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
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Let’s build a better future together!

Martech Manager – You will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.

Roles & Responsibilities

• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
• Conduct vendor assessments and client MarTech/AdTech capability assessments.
• Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders (client and internal) and projects.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Job Location: Mexico City or Monterrey

Qualifications

• Bachelor’s degree completed; MBA is highly desirable. Certified in Adobe is desirable.
• Availability to travel may be required.
• English – Advanced
• +8/10 years of proven working experience in marketing transformation/Martech or Adtech implementation across industries such as e‑commerce, CPG, telecom, healthcare, and financial services.
• Must Have Skills: MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, Google Marketing Platform, techno‑functional and project management experience.
• Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
• Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.
• Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.
• Hands‑on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry, and client‑facing experience.
• Good consulting, techno‑functional and project management experience is preferred.
• Excellent oral and written English communication skills.
• Good to Have Skills: Firebase, Appsflyer, Pega Decisioning, Tag Management Platforms (GTM, Launch, Tealium), DMPs, CDPs.

Additional Information

Relocation Options: Candidates based in cities other than Mexico City or Monterrey can be considered, but the company does not cover relocation expenses for this position.

International Considerations: Foreign candidates can be considered but the company is unable to sponsor employment visas for this position.