Paid Media Campaign Lead

Farmers Insurance; Estado de México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Farmers Insurance seeks a digital media professional to manage paid display and social campaigns, leveraging DV360, Facebook, Twitter, and YouTube to drive qualified leads and conversions. The role focuses on analytics, optimization, and cross-functional collaboration to maximize campaign performance and ROI.

You will oversee budgets, reporting, and vendor relationships while coordinating with marketing and analytics teams to deliver measurable outcomes.

Qualifications

• Experience creating and managing paid display and social campaigns.
• Ability to work across marketing department functions.
• Proven vendor management experience.

Responsibilities

• Leads end-to-end build-out of paid display and social campaigns.
• Manages daily campaign optimization and weekly performance reporting.
• Partners with analytics to create dashboards and derive insights.
• Oversees monthly digital media budget with forecasting.

Skills

Campaign management

Analytics

Budget management

Vendor management

Education

Bachelor's degree in Marketing or related field

High School Diploma

Tools

DV360

Facebook Ads

Twitter Ads

YouTube Ads

Job description

Farmers Insurance seeks a digital media professional to manage paid display and social campaigns, leveraging DV360, Facebook, Twitter, and YouTube to drive qualified leads and conversions. The role focuses on analytics, optimization, and cross-functional collaboration to maximize campaign performance and ROI.

You will oversee budgets, reporting, and vendor relationships while coordinating with marketing and analytics teams to deliver measurable outcomes.