MarTech Automation & Analytics Specialist

Farmers Group Inc.; México; Remote; MXN 1,477,000 - 2,216,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based bonuses

Ongoing training and development

Work-life balance

Job summary

Farmers Insurance is seeking a MarTech Specialist to join the MarTech team and bridge Marketing, Data, and Technology. This role will support the development, integration, maintenance, and optimization of the marketing technology stack with a primary focus on marketing automation and lead generation initiatives.

You will collaborate closely with internal stakeholders and external agencies to improve marketing performance, operational efficiency, and campaign measurement.

Qualifications

• 3+ years of experience in Marketing Technology, Marketing Operations, CRM, Analytics, or related fields.
• Bachelor's degree preferred; equivalent experience may be considered.
• Experience in cross-functional environments involving marketing, data, and technology.

Responsibilities

• Support development, integration, maintenance, and optimization of Farmers' marketing technology stack, focusing on marketing automation and lead generation.
• Partner with internal stakeholders and external agencies to improve marketing performance.
• Contribute to campaign measurement and data-driven decision making.

Skills

API & Webhooks

Data Mapping & ETL

SQL & Data Querying

Education

Bachelor's degree preferred

Tools

CDPs

Marketing Automation Tools

Call Analytics & Routing Systems

Job description

Farmers Insurance is seeking a MarTech Specialist to join the MarTech team and bridge Marketing, Data, and Technology. This role will support the development, integration, maintenance, and optimization of the marketing technology stack with a primary focus on marketing automation and lead generation initiatives.

You will collaborate closely with internal stakeholders and external agencies to improve marketing performance, operational efficiency, and campaign measurement.