MarTech Transformation Lead - Drive Digital Growth

1900 Accenture S.C. Company; Ciudad de México; Presencial; MXN 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

Accenture is seeking a Martech Senior Manager in Mexico City or Monterrey to gather business requirements, design processes, and implement marketing and advertising tools. You will assess vendors, optimize MarTech/AdTech stacks, and drive business development in the digital marketing platform space.

Ideal candidates hold a Bachelor’s degree with MBA preferred, English fluency, and 12+ years in marketing transformation or MarTech/Adtech across e-commerce, CPG, telecom, healthcare, or financial

Formación

• MarTech/AdTech Transformation and assessments; strong cloud and data foundations.
• Experience with major marketing stacks (Adobe, Salesforce, Google).
• Willingness to travel and proven client-facing delivery across industries.

Responsabilidades

• Gather business requirements and design processes for marketing tool implementations.
• Conduct vendor assessments and MarTech/AdTech capability reviews.
• Recommend optimizations to MarTech/AdTech stacks and develop use cases.
• Research and evaluate new MarTech/AdTech systems and suppliers.
• Collaborate with technology providers and agencies to meet client needs.
• Explain regulatory impacts (CCPA, GDPR) on channels and data.

Conocimientos

MarTech/AdTech Transformation

Adobe Experience Cloud

Adobe Journey Optimizer

Adobe Experience Manager

Salesforce Marketing Cloud

Google Marketing Platform

data analytics

project management

English communication

Educación

Bachelor’s degree

MBA desirable

Herramientas

Firebase

Appsflyer

Pega Decisioning

Tag Management Platforms (GTM, Launch, Tealium)

DMPs

CDPs

Descripción del empleo

Accenture is seeking a Martech Senior Manager in Mexico City or Monterrey to gather business requirements, design processes, and implement marketing and advertising tools. You will assess vendors, optimize MarTech/AdTech stacks, and drive business development in the digital marketing platform space.

Ideal candidates hold a Bachelor’s degree with MBA preferred, English fluency, and 12+ years in marketing transformation or MarTech/Adtech across e-commerce, CPG, telecom, healthcare, or financial