FBS (Mexico) - MarTech Specialist

Farmers Group Inc.; México; On-site; MXN 420,000 - 680,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Benefits package

Job summary

Farmers Insurance in Mexico is seeking a MarTech Specialist to support development, integration, maintenance and optimization of Farmers' marketing technology stack with a primary focus on marketing automation and lead generation initiatives.

This role partners closely with internal business stakeholders and external agencies to improve marketing performance, operational efficiency, and campaign measurement.

Qualifications

• 3+ years of relevant experience in Marketing Technology, Marketing Operations, CRM, Analytics, or related fields.
• Bachelor's degree preferred (equivalent experience may be considered).
• Experience working in cross-functional environments involving marketing, data, and technology.

Responsibilities

• Support development, integration, maintenance, and optimization of the marketing technology stack.
• Focus on marketing automation and lead generation initiatives.
• Collaborate with internal stakeholders and external agencies to improve performance and measurement.

Skills

API & Webhooks

Data Mapping

SQL & Data Querying

Education

Bachelor's degree preferred

Tools

Customer Data Platforms (CDPs)

Marketing Automation Tools

Call Analytics & Routing Systems

Job description

Farmers– where ambition meets opportunity.

Farmers is known for more than its unforgettable jingle – it’s a team with a passion for purpose and making a real difference in people’s lives. Farmers employees deliver peace of mind when it matters most. The organization’s results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on the team. Farmers employees tackle challenges head-on, learn from every experience and measure their impact on the customers who trust them.

Join usand help power the success of Farmers. As a team member, you’ll collaborate with Farmers’ award-winning workforce, benefit from a culture of innovation and support and contribute to their mission of delivering protection and peace of mind to millions of U.S. customers.

The MarTech team serves as a strategic bridge between Marketing, Data, and Technology. The team is responsible for managing the marketing technology ecosystem, supporting audience targeting, measurement, personalization, attribution, marketing automation, and data-driven decision-making.

The MarTech Specialist will support the development, integration, maintenance, and optimization of Farmers' marketing technology stack, with a primary focus on marketing automation and lead generation initiatives. This role partners closely with internal business stakeholders and external agencies to improve marketing performance, operational efficiency, and campaign measurement.

Experience Requirements

• 3+ years of relevant experience in Marketing Technology, Marketing Operations, CRM, Analytics, or related fields, with hands‑on experience using multiple CRM platforms, marketing technology tools, and analytics solutions. No specific CRM experience is required.
• Bachelor's degree preferred (equivalent experience may be considered).
• Experience working in cross-functional environments involving marketing, data, and technology.

Preferred Experience

• 4-6 years supporting MarTech platforms and customer data initiatives.
• Experience with customer data management and system integrations.
• Exposure to marketing measurement, lead generation, and digital analytics.

Required Skills & Capabilities

Critical Skills

1 to 3 years of experience in:

• API & Webhooks (Intermediate)
• Data Mapping & ETL (Intermediate)
• SQL & Data Querying (Intermediate)

Software / Tool Skills

1 to 3 years of experience in:

• Customer Data Platforms (CDPs) - Intermediate
• Marketing Automation Tools - Entry Level
• Call Analytics & Routing Systems - Entry Level

Benefits

This position offers a competitive compensation and benefits package designed to support your wellbeing, growth, and work–life balance. While specific benefits may vary by country and employee level, offerings generally include competitive salary opportunities, performance-based bonuses, comprehensive benefits, and ongoing training and development resources.

Important Hiring Conditions and Disclosures

Personal Data Processing:The personal data provided during the recruitment and selection process will be collected, processed, and retained for legitimate recruitment and compliance purposes, in accordance with applicable data protection and privacy laws and FBS internal policies.

Legal Authorization to Work:Employment with FBS is conditional upon the candidate having valid, local legal authorization to work in the country where the role is based at the time of hire.FBS does not sponsor or obtain work authorization unless explicitly stated.

Exclusivity of Employment and Conflict of Interest:Upon acceptance of an offer and during employment with FBS, employees will not be permitted to engage in parallel employment, professional activities, or paid work for other entities. Any ownership, partnership, directorship, or participation in other businesses or companies must be fully disclosedand formally reviewedin accordancewithFBS internalconflict‑of‑interestand external engagement policies prior to the start date or as soon as such circumstances arise.

Failure tocomplied withthese conditions mayimpactthe hiring decision or employment continuation.

About Farmers Insurance

"Farmers Insurance" and "Farmers" are tradenames for a group of insurers providing insurance for automobiles, homes and small businesses and a wide range of other insurance and financial services products. Farmers Insurance Exchange, the largest of the three primary insurers that make up Farmers Insurance, is recognized as one of the largest U.S. companies on the 2025 Fortune 500 list. For more information about Farmers Insurance, visit Farmers.com.