Growth Strategy & Lead Analytics Leader

Farmers Group Inc.; México; Remote; MXN 950,000 - 1,250,000; Full time

Benefits offered by this job

Career development and training

Dynamic and inclusive work culture

Private Health Insurance

Pension PlanPaymentd>d

Paid Time Off

Training & Development

Job summary

Farmers Group Inc. in Mexico is seeking a Lead Strategy Manager to analyze lead and agency performance and drive growth opportunities across the lead ecosystem.

You will coordinate with external vendors and agents, and translate insights into actionable business recommendations. The role requires hands-on experience in data-driven operations and a strong understanding of programmatic media buying and AdTech within lead marketplaces.

Qualifications

• Minimum five years of insurance and marketing experience required, preferably with field distribution or sales experience areas.
• Experience with vendor management and relationship management including strong communication and negotiating contracts preferred.

Responsibilities

• Analyze agency and lead performance to identify trends, opportunities, and performance gaps.
• Use data and performance insights to support agency growth and business decisions.
• Monitor lead volume, quality, conversion, cost, and other relevant performance metrics.
• Work directly with agents and agency teams to understand challenges, identify opportunities, and improve lead performance and agent experience.
• Coordinate with external vendors to monitor lead performance, resolve issues, and identify opportunities for optimization.
• Partner with Marketing, Regional Staff, District and Regional Managers, and leadership to align on agency growth priorities and initiatives.
• Coordinate projects involving agencies, vendors, and internal stakeholders.
• Evaluate lead-source and vendor performance and provide recommendations for optimization.
• Support lead routing and distribution strategies to improve lead allocation and agency performance.
• Prepare and communicate reports, analysis, and recommendations to stakeholders.
• Identify opportunities to improve productivity, lead conversion, and overall marketplace performance.
• Translate data and analysis into clear, actionable business recommendations.
• Support continuous improvement initiatives focused on agency growth and marketplace effectiveness.

Skills

Data analysis

Stakeholder communication

Vendor management

Insurance market knowledge

Education

High school diploma or equivalent

Bachelor’s degree preferred in finance, marketing or business

Job description

Farmers Group Inc. in Mexico is seeking a Lead Strategy Manager to analyze lead and agency performance and drive growth opportunities across the lead ecosystem.

You will coordinate with external vendors and agents, and translate insights into actionable business recommendations. The role requires hands-on experience in data-driven operations and a strong understanding of programmatic media buying and AdTech within lead marketplaces.