MarTech Specialist: Marketing Automation & Data

Farmers Group Inc.; México; On-site; MXN 420,000 - 680,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Benefits package

Job summary

Farmers Insurance in Mexico is seeking a MarTech Specialist to support development, integration, maintenance and optimization of Farmers' marketing technology stack with a primary focus on marketing automation and lead generation initiatives.

This role partners closely with internal business stakeholders and external agencies to improve marketing performance, operational efficiency, and campaign measurement.

Qualifications

• 3+ years of relevant experience in Marketing Technology, Marketing Operations, CRM, Analytics, or related fields.
• Bachelor's degree preferred (equivalent experience may be considered).
• Experience working in cross-functional environments involving marketing, data, and technology.

Responsibilities

• Support development, integration, maintenance, and optimization of the marketing technology stack.
• Focus on marketing automation and lead generation initiatives.
• Collaborate with internal stakeholders and external agencies to improve performance and measurement.

Skills

API & Webhooks

Data Mapping

SQL & Data Querying

Education

Bachelor's degree preferred

Tools

Customer Data Platforms (CDPs)

Marketing Automation Tools

Call Analytics & Routing Systems

Job description

Farmers Insurance in Mexico is seeking a MarTech Specialist to support development, integration, maintenance and optimization of Farmers' marketing technology stack with a primary focus on marketing automation and lead generation initiatives.

This role partners closely with internal business stakeholders and external agencies to improve marketing performance, operational efficiency, and campaign measurement.