Marketing Manager

MGA Entertainment; Estado de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading toy company is seeking a Brand Manager to drive the growth and positioning of its toy portfolio in the Mexican market. Responsibilities include developing brand strategies, managing product lifecycles, and leading marketing initiatives. The ideal candidate will have over 5 years of experience in brand management, be bilingual in English and Spanish, and possess strong leadership skills. This role offers a competitive opportunity in a fast-paced environment.

Formación

• 5+ years of experience in brand management or marketing.
• Strong track record in managing brands across multiple retail channels.
• Experience with P&L responsibility.

Responsabilidades

• Develop and implement brand strategies and marketing calendars.
• Manage product lifecycle including launches and promotions.
• Lead consumer insights analysis for actionable initiatives.
• Collaborate with sales to optimize portfolio assortment.
• Oversee budget planning and measurement of marketing activities.

Conocimientos

Strategic thinking

Negotiation skills

Data analysis

Project management

Bilingual (English and Spanish)

Educación

Bachelor’s degree in Marketing, Business Administration, or related field

MBA preferred

Descripción del empleo

Mission

Drive the growth, profitability, and positioning of MGA Entertainment’s toy portfolio in the Mexican market by developing and executing brand strategies, ensuring alignment with global guidelines, and maximizing consumer engagement through innovative activations to keep building our brands portfolio.

Key Responsibilities

• Develop and implement brand strategies, annual plans, and marketing calendars to achieve revenue and profit targets.
• Manage product lifecycle, including launches, promotions, and phase‑out strategies.
• Lead consumer insights analysis and translate findings into actionable marketing and sales initiatives.
• Partner with sales teams to optimize portfolio assortment, pricing, and promotional strategies across modern and traditional trade.
• Collaborate with regional and global teams to ensure brand consistency and local market adaptation.
• Oversee budget planning, forecasting, and ROI measurement of marketing activities.
• Lead cross‑functional teams to deliver high‑impact campaigns, ensuring operational excellence.
• Line selection and brand planning to ensure a successful portfolio management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 5+ years of experience in brand management or marketing, ideally within toys, entertainment, or CPG.
• Strong track record in managing brands across multiple retail channels.
• Experience with P&L responsibility and financial acumen.
• Bilingual: English and Spanish, fluent in both oral and written communication.

Skills and Competencies

• Strategic thinker with strong execution capabilities.
• Excellent negotiation and relationship management skills.
• Data‑driven and analytical mindset.
• Creative, consumer‑oriented, and innovative problem solver.
• Strong leadership, project management, and team collaboration skills.
• Ability to thrive in a fast‑paced and highly competitive environment.
• Team player, hands on approach and great attitude are key to succeed in company’s culture.