Marketing Coordinator, MX

MGA Entertainment; Naucalpan de Juárez; On-site; MXN 355,000 - 426,000; Full time

Benefits offered by this job

Benefits

Job summary

MGA Entertainment in Mexico is seeking a Marketing Associate to support the growth of its toy portfolio with a strong emphasis on eCommerce development. You will execute digital marketing strategies, align with global guidelines, and boost consumer engagement across online platforms to drive online sales.

The role requires 1–3 years in marketing, knowledge of eCommerce tools, and fluency in English and Spanish.

Qualifications

• Bachelor's degree in marketing, digital business, communications, or related field.
• 1–3 years of marketing experience with exposure to eCommerce or digital channels.
• Knowledge of eCommerce platforms (Amazon, Mercado Libre) and digital marketing tools (Google Analytics, SEO/SEM, Meta Ads, CRM/email marketing).
• Strong organizational and project management skills, with attention to detail.
• Excellent written and verbal communication in English and Spanish.
• Proactive, creative, and adaptable in a fast-paced environment.

Responsibilities

• Assist in developing and implementing eCommerce and digital marketing strategies to achieve revenue and brand growth targets.
• Coordinate product launches, promotions, and online campaigns across eCommerce platforms.
• Support optimization of product content (descriptions, images, SEO, keywords) to improve visibility and conversions.
• Track and analyze eCommerce performance metrics (traffic, CTR, conversion, ROI) and provide actionable insights.
• Partner with sales, trade, and logistics to ensure product availability, pricing accuracy, and online promotions.
• Collaborate with global and regional marketing teams to adapt brand activations for local digital platforms while maintaining guidelines.
• Assist in budget monitoring and reporting on online marketing effectiveness.
• Research online consumer trends and competitive activity to identify growth opportunities.

Skills

Marketing expertise

Analytical mindset

Project management

Cross-functional collaboration

Bilingual EN/ES

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO/SEM

Meta Ads

CRM/Email marketing

Mercado Libre

Amazon

Job description

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world‑class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award‑winning MGA family includes fan‑favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Ninjombie™, Wonder Factory™, DohKins™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

Mission:

Support the Marketing Manager in driving the growth, profitability, and positioning of MGA Entertainment’s toy portfolio in the Mexican market, with a strong focus on eCommerce development. This role will execute digital and online marketing strategies, ensure alignment with global guidelines, and maximize consumer engagement across online platforms to strengthen brand visibility and drive online sales.

Key Responsibilities:

• Assist in the development and implementation of eCommerce and digital marketing strategies to achieve revenue and brand growth targets.
• Coordinate product launches, promotions, and online campaigns, ensuring flawless execution across eCommerce platforms.
• Support the optimization of product content (descriptions, images, SEO, keywords) to improve visibility, traffic, and conversion rates.
• Track and analyze eCommerce performance metrics (traffic, CTR, conversion, ROI) and provide actionable insights.
• Partner with sales, trade, and logistics teams to ensure product availability, pricing accuracy, and promotional execution online.
• Collaborate with global and regional marketing teams to adapt brand activations for local digital platforms while maintaining consistency with brand guidelines.
• Assist in budget monitoring and reporting on the effectiveness of eCommerce marketing initiatives.
• Research online consumer trends and competitive activity to recommend new opportunities for growth.

Qualifications:

• Bachelor’s degree in Marketing, Digital Business, Communications, or a related field.
• 1–3 years of experience in marketing, with proven exposure to eCommerce or digital channels.
• Knowledge of eCommerce platforms (Amazon, Mercado Libre etc.) and digital marketing tools (Google Analytics, SEO/SEM, Meta Ads, CRM/email marketing).
• Strong organizational and project management skills, with attention to detail.
• Analytical mindset with the ability to interpret and present data.
• Excellent written and verbal communication in English and Spanish.
• Proactive, creative, and adaptable in a fast‑paced environment.

Skills and Competencies:

• Strong execution focus with excellent coordination skills.
• Consumer- and data-driven mindset.
• Team player with cross-functional collaboration ability.
• Creative problem-solving and digital-first orientation.
• Strong communication, multitasking, and prioritization skills.
• Team player, hands on approach and great attitude are key to succeed in company`s culture

Monthly Salary:

$35,000 pesos monthly + benefits