Gerente de Estrategia de Marketing Digital

Placements24; Hermosillo; Hybrid; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive compensation package

Comprehensive benefits

Career growth opportunities

Job summary

Placements24 seeks a visionary Digital Marketing Strategy Manager to lead our growing e-commerce marketing initiatives from Hermosillo, Sonora. This hybrid role combines strategic planning with hands-on execution across SEO, SEM, social media, content, email, and analytics to drive brand growth and customer acquisition.

The ideal candidate brings 7+ years in digital marketing, with at least 3 years in a leadership position, and a proven track record delivering measurable ROI while managing

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or Master's degree preferred.
• 7+ years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
• Proven success in developing and executing comprehensive digital marketing strategies with significant business impact.
• Expertise across SEO, SEM, social media, content, email, analytics, and CRO.
• Strong analytical and problem-solving skills with proficiency in data analysis tools.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing significant marketing budgets and optimizing for ROI.
• Proven ability to manage teams and drive cross-functional collaboration.
• Proficiency in marketing automation and CRM platforms.
• Fluency in Spanish and English.

Responsibilities

• Develop and implement long-term digital marketing strategies aligned with business objectives.
• Oversee execution of campaigns across all digital channels to maximize reach and ROI.
• Lead and mentor the digital marketing team, fostering innovation and continuous improvement.
• Define KPIs and establish robust reporting mechanisms.
• Analyze market trends, customer behavior, and competition to identify opportunities.
• Manage the digital marketing budget, ensuring efficient allocation of resources.
• Drive innovation in digital marketing tactics and technologies.
• Collaborate with senior leadership to ensure digital strategy supports company goals.
• Oversee website performance, UX, and conversion rate optimization.
• Ensure brand consistency and messaging across all digital touchpoints.

Skills

Digital marketing

SEO

SEM

Content marketing

Email marketing

Analytics

CRO

Team leadership

Budget management

CRM platforms

Bilingual - Spanish/English

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Marketing automation tools

CRM platforms

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is seeking a visionary and experienced Digital Marketing Strategy Manager to lead their digital marketing efforts. This pivotal role, based in Hermosillo, Sonora , will involve shaping and executing comprehensive digital strategies to drive brand growth, customer acquisition, and market penetration. You will oversee all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and analytics. This Hybrid position offers a balanced approach to work, allowing for collaboration in the office and the flexibility of remote work. The ideal candidate is a strategic thinker with a proven ability to drive measurable results and lead a high-performing team.

Key Responsibilities

• Develop and implement long-term digital marketing strategies aligned with overall business objectives.
• Oversee the execution of campaigns across all digital channels to maximize reach and ROI.
• Lead and mentor the digital marketing team, fostering a culture of innovation and continuous improvement.
• Define key performance indicators (KPIs) and establish robust reporting mechanisms.
• Analyze market trends, customer behavior, and competitive landscape to identify strategic opportunities.
• Manage the digital marketing budget, ensuring efficient allocation of resources and optimal spend.
• Drive innovation in digital marketing tactics and technologies.
• Collaborate with senior leadership to ensure digital strategy supports company goals.
• Oversee website performance, user experience, and conversion rate optimization efforts.
• Ensure brand consistency and messaging across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Master's degree preferred.
• 7+ years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
• Demonstrated success in developing and executing comprehensive digital marketing strategies that deliver significant business impact.
• Expertise across a wide range of digital marketing disciplines (SEO, SEM, social media, content, email, analytics, CRO).
• Strong analytical and problem-solving skills, with proficiency in data analysis tools.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing significant marketing budgets and optimizing for ROI.
• Proven ability to manage teams and drive cross-functional collaboration.
• Proficiency in marketing automation and CRM platforms.
• Fluency in Spanish and English.

Benefits

• highly competitive salary
• comprehensive benefits
• performance bonuses
• significant opportunities for career growth.

Join a forward-thinking organization dedicated to innovation and employee development.