Field Manager, MX

MGA Entertainment; Naucalpan de Juárez; Presencial; MXN 609.000 - 730.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Benefits

Descripción de la vacante

MGA Entertainment is seeking a Field Marketing Leader to drive flawless field execution for the brand portfolio across Mexico. You will supervise merchandisers and managers, design field plans, monitor planogram compliance, and maximize shopper engagement with retailers in the Naucalpan de Juárez area.

The role requires 5+ years in field/trade marketing or sales operations, strong budget management, and bilingual English/Spanish communication.

Formación

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of field, trade marketing, or sales operations experience, preferably in toys/CPG/entertainment.
• Bilingual in English and Spanish, fluent in both oral and written communication.

Responsabilidades

• Lead, supervise, and coach the field force team (merchandisers and supervisors) to ensure strong in-store execution of brand strategies.
• Develop and implement field execution plans aligned with marketing and sales objectives.
• Monitor planogram compliance, POP material placement, and promotional execution across all retailers.
• Ensure excellence in visibility, share of shelf, and brand activation at the point of sale.
• Coordinate with sales and marketing teams to align strategies and ensure consistency across trade channels.
• Establish KPIs for field performance and provide regular reporting on execution, compliance, and ROI of field activities.
• Manage relationships with external agencies to ensure high-quality training, staffing, and execution.
• Control field budgets, ensuring efficient allocation of resources and strict compliance.
• Identify opportunities and best practices in store to maximize sales conversion and brand impact.
• Guarantee operational excellence by implementing processes and tools for supervision, auditing, and reporting.

Conocimientos

Leadership

Team management

Budget management

Analytics

Negotiation

Educación

Bachelor’s degree in Marketing/Business

Descripción del empleo

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA's portfolio - from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™ , Little Tikes® , Rainbow High™ , Bratz® , MGA's Miniverse™ , Yummiland™ , CarTuned™ , Ninjombie™ , Wonder Factory™ , DohKins™ , BABY born® , and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

Mission

Drive flawless execution and visibility of MGA Entertainment's brand portfolio at retail by leading the sales field team and ensuring excellence in in-store implementation. This role is responsible for supervising merchandisers, designing and executing trade marketing strategies, monitoring compliance, and maximizing shopper engagement across all key retailers in Mexico.

Key Responsibilities

• Lead, supervise, and coach the field force team (merchandisers and supervisors) to ensure strong in-store execution of brand strategies.
• Develop and implement field execution plans aligned with marketing and sales objectives.
• Monitor planogram compliance, POP material placement, and promotional execution across all retailers.
• Ensure excellence in visibility, share of shelf, and brand activation at the point of sale.
• Coordinate with sales and marketing teams to align strategies and ensure consistency across trade channels.
• Establish KPIs for field performance and provide regular reporting on execution, compliance, and ROI of field activities.
• Manage relationships with external agencies to ensure high-quality training, staffing, and execution.
• Control field budgets, ensuring efficient allocation of resources and strict compliance.
• Identify opportunities and best practices in store to maximize sales conversion and brand impact.
• Guarantee operational excellence by implementing processes and tools for supervision, auditing, and reporting.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in field, trade marketing, or sales operations, preferably within toys, CPG, or entertainment categories.
• Proven experience managing merchandisers teams and supervising large-scale field operations across multiple retailers.
• Strong knowledge of modern and traditional trade dynamics in Mexico.
• Experience in budget management, field KPIs, and execution audits.
• Bilingual: English and Spanish, fluent in both oral and written communication.

Skills and Competencies

• Strong leadership and team management skills.
• Excellent execution and follow-up discipline.
• Results-oriented with strong analytical and reporting capabilities.
• Strategic mindset combined with hands on operational excellence.
• Strong interpersonal and negotiation skills with retailers and third-party agencies.
• Ability to work under pressure in a dynamic and competitive environment.
• Team player, hands on approach and great attitude are key to succeed in company`s culture

Monthly Salary

$60,000 Monthly Salary + Benefits