Marketing Manager, MX

MGA Entertainment; Naucalpan de Juárez; On-site; MXN 789,000 - 930,000; Full time

Job summary

MGA Entertainment is seeking a Brand Manager to drive growth for its toy and entertainment portfolio in the Mexican market, with a focus on innovative activations and consumer engagement. The role requires leading cross-functional teams and managing brand strategies, lifecycle, and pricing across modern and traditional trade channels.

You will collaborate with regional and global teams to ensure brand consistency and local adaptation, while overseeing budgeting and ROI measurements to meet

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 5+ years of brand management or marketing experience.
• Experience across multiple retail channels.
• P&L responsibility and financial acumen.
• Bilingual: English and Spanish, fluent in both oral and written communication.

Responsibilities

• Develop and implement brand strategies, annual plans, and marketing calendars to achieve revenue and profit targets.
• Manage product lifecycle, including launches, promotions, and phase-out strategies.
• Lead consumer insights analysis and translate findings into actionable marketing and sales initiatives.
• Partner with sales teams to optimize portfolio assortment, pricing, and promotional strategies across modern and traditional trade.
• Collaborate with regional and global teams to ensure brand consistency and local market adaptation.
• Oversee budget planning, forecasting, and ROI measurement of marketing activities.
• Lead cross-functional teams to deliver high-impact campaigns, ensuring operational excellence.
• Line selection and brand planning to ensure a successful portfolio management

Skills

Brand management

Marketing strategy

Leadership

Project management

Team collaboration

Education

Bachelor’s degree in Marketing

MBA preferred

Job description

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

Mission:

Drive the growth, profitability, and positioning of MGA Entertainment’s toy portfolio in the Mexican market by developing and executing brand strategies, ensuring alignment with global guidelines, and maximizing consumer engagement through innovative activations to keep building our brands portfolio.

Key Responsibilities:

• Develop and implement brand strategies, annual plans, and marketing calendars to achieve revenue and profit targets.
• Manage product lifecycle, including launches, promotions, and phase-out strategies.
• Lead consumer insights analysis and translate findings into actionable marketing and sales initiatives.
• Partner with sales teams to optimize portfolio assortment, pricing, and promotional strategies across modern and traditional trade.
• Collaborate with regional and global teams to ensure brand consistency and local market adaptation.
• Oversee budget planning, forecasting, and ROI measurement of marketing activities.
• Lead cross-functional teams to deliver high-impact campaigns, ensuring operational excellence.
• Line selection and brand planning to ensure a successful portfolio management

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 5+ years of experience in brand management or marketing, ideally within toys, entertainment, or CPG.
• Strong track record in managing brands across multiple retail channels.
• Experience with P&L responsibility and financial acumen.
• Bilingual: English and Spanish, fluent in both oral and written communication.

Skills and Competencies:

• Strategic thinker with strong execution capabilities.
• Excellent negotiation and relationship management skills.
• Data-driven and analytical mindset.
• Creative, consumer-oriented, and innovative problem solver.
• Strong leadership, project management, and team collaboration skills.
• Ability to thrive in a fast-paced and highly competitive environment.
• Team player, hands on approach and great attitude are key to succeed in company`s culture

Monthly Salary:

$70,742.00$ 83,334.00 /monthly