Key Account Manager, Mass Market Channel MX

MGA Entertainment; Naucalpan de Juárez; On-site; MXN 614,000 - 781,000; Full time

Job summary

MGA Entertainment in Mexico is seeking a Senior Key Account Manager to maximize sales, profitability, and brand presence in mass market channels, including self-service stores and price clubs.

You will lead negotiations, develop joint business plans and forecasts, ensure flawless execution of promotions, monitor performance, and work cross-functionally with Trade Marketing, Finance, Customer Service, and Supply Chain.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• 4-6 years of experience in Key Account Management within FMCG or consumer goods.
• Proven track record managing self-service retailers and/or price club accounts.
• Strong understanding of retail negotiations, pricing, and trade spend.
• Advanced Excel and PowerPoint; Power BI or Tableau is a plus.
• English: intermediate-advanced.

Responsibilities

• Lead annual negotiations and commercial agreements with assigned accounts (self-service chains and price clubs).
• Develop and implement joint business plans, sales forecasts, and promotional calendars.
• Ensure execution of promotions, displays, and seasonal campaigns at the point of sale.
• Monitor account performance, analyzing sell-in and sell-out data to propose corrective actions.
• Manage profitability, controlling trade investment, deductions, and margin targets.
• Collaborate with Demand Planning to secure product availability, especially for seasonal peaks.
• Work cross-functionally with Trade Marketing, Finance, Customer Service, and Supply Chain to ensure operational excellence.
• Identify new growth opportunities within mass market and price club channels.
• Provide timely and accurate commercial reports and insights to channel leadership.

Skills

Negotiation

Analytical skills

Commercial acumen

Execution excellence

Relationship management

Strategic thinking

Communication

Agility

Education

Bachelor's degree in Business/Marketing/Economics

Tools

Excel

PowerPoint

Power BI

Job description

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands - from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award‑winning MGA family includes fan‑favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Ninjombie™, Wonder Factory™, DohKins™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, I nstagram and Facebook.

Mission:

Maximize sales, profitability, and brand presence in the Mass Market Channel, covering Self‑Service stores and Price Clubs. This role is responsible for developing commercial strategies, managing negotiations, and ensuring flawless execution during critical toy seasons

Key Responsibilities:

• Lead annual negotiations and commercial agreements with assigned accounts (self‑service chains and price clubs).
• Develop and implement joint business plans, sales forecasts, and promotional calendars.
• Ensure execution of promotions, displays, and seasonal campaigns at the point of sale.
• Monitor account performance, analyzing sell‑in and sell‑out data to propose corrective actions.
• Manage profitability, controlling trade investment, deductions, and margin targets.
• Collaborate with Demand Planning to secure product availability, especially for seasonal peaks.
• Work cross‑functionally with Trade Marketing, Finance, Customer Service, and Supply Chain to ensure operational excellence.
• Identify new growth opportunities within mass market and price club channels.
• Provide timely and accurate commercial reports and insights to channel leadership.

Qualifications:

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• 4-6 years of experience in Key Account Management within FMCG or consumer goods.
• Proven track record managing self‑service retailers and/or price club accounts.
• Strong understanding of retail negotiations, pricing, and trade spend.
• Advanced Excel and PowerPoint skills; knowledge of Power BI or Tableau is a plus.
• English: intermediate-advanced.

Skills and Competencies:

• Negotiation and Influence: Ability to manage complex negotiations with high‑level buyers.
• Analytical Skills: Strong capability to analyze sell‑in/sell‑out data, forecast trends, and make data‑driven decisions.
• Commercial Acumen: Solid understanding of P&L, trade terms, and promotional ROI.
• Execution Excellence: Ensures flawless seasonal and promotional execution at store level.
• Relationship Management: Builds strong and trust‑based partnerships with buyers and internal stakeholders.
• Strategic Thinking: Ability to develop mid‑term growth strategies while managing daily operations.
• Communication Skills: Clear and persuasive communicator across internal teams and external partners.
• Agility: Comfortable working under pressure, especially during peak toy industry seasons.

Salary:

Standard (Base + Bonus):$55,000 - $70,000 MXN / month + 10-20% annual bonus.

Integrated (No Bonus Policy):$62,000 - $78,000 MXN / month.