CPFR / Sales Analyst, Mass Market Channel MX

MGA Entertainment; Naucalpan de Juárez; On-site; MXN 312,000 - 469,000; Full time

Job summary

MGA Entertainment is seeking a data-driven Key Account Manager for the Mass Market channel in Mexico. You will consolidate sell-in/sell-out data, monitor forecasts, and generate reports to drive commercial decisions. Strong Excel, and BI tool skills are required, with 2–3 years FMCG experience and intermediate English.

The role focuses on data-backed insights, promotions tracking, and collaboration with Demand Planning and Sales teams to optimize stock and availability.

Qualifications

• University degree in business-related field and 2–3 years in sales analysis or demand planning (FMCG preferred).
• Advanced Excel skills; Power BI or Tableau preferred.

Responsibilities

• Consolidate, validate, and analyze sell-in and sell-out data for self-service chains and price clubs.
• Prepare weekly and monthly reports on product performance, stock levels, and market trends.
• Monitor account-level forecast accuracy and recommend adjustments to minimize out-of-stocks or overstocks.
• Track promotions and provide ROI analysis to the sales team.
• Collaborate with Demand Planning to align forecasts and ensure proper replenishment.
• Support the KAM with data, presentations, and insights for negotiations and business reviews.
• Ensure timely and accurate delivery of commercial reports and insights to the KAM and channel team.

Skills

Analytical mindset

Communication skills

Presentation skills

Attention to detail

Education

Bachelor’s degree in Business, Industrial Engineering, Economics, or related field

Tools

Excel

Power BI

Tableau

Job description

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA's portfolio spans a dynamic range of original and licensed brands - from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™ , Little Tikes® , Rainbow High™ , Bratz® , MGA's Miniverse™ , Yummiland™ , CarTuned™ , Ninjombie™ , Wonder Factory™ , DohKins™ , BABY born® , and Zapf Creation® . To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Iinstagram and Facebook.

Mission:

Support the Mass Market channel (Self-Service and Price Clubs) by consolidating and analyzing sell-in and sell-out data, improving forecast accuracy, and ensuring product availability during seasonal peaks. This role enables the Key Account Manager to make data-driven decisions and ensures commercial strategies are executed with excellence.

Key Responsibilities:

• Consolidate, validate, and analyze sell-in and sell-out data for self-service chains and price clubs.
• Prepare weekly and monthly reports on product performance, stock levels, and market trends.
• Monitor account-level forecast accuracy and recommend adjustments to minimize out-of-stocks or overstocks.
• Track promotions and provide ROI analysis to the sales team.
• Collaborate with Demand Planning to align forecasts and ensure proper replenishment.
• Support the KAM with data, presentations, and insights for negotiations and business reviews.
• Ensure timely and accurate delivery of commercial reports and insights to the KAM and channel team.

Qualifications:

• Bachelor’s degree in Business, Industrial Engineering, Economics, or related field.
• 2-3 years of experience in sales analysis, demand planning, or commercial support (FMCG preferred).
• Knowledge of self-service retail or price club dynamics is a plus.
• Advanced Excel skills; Power BI or Tableau preferred.
• English: intermediate.

Skills and Competencies:

• Analytical mindset and attention to detail.
• Ability to work with large data sets and translate them into actionable insights.
• Commercial awareness to understand the dynamics of self-service and price clubs.
• Strong communication and presentation skills.
• Proactive and solution-oriented, able to support decisions under tight deadlines.
• Collaboration with cross-functional teams (Sales, Demand Planning, Customer Service).

Salary:

Standard (Base + Bonus):$28,000 - $38,000 MXN / month + 5-10% annual bonus.

Integrated (No Bonus Policy):$30,000 - $42,000 MXN / month.