Customer Activations Coordinator, MX

MGA Entertainment; Naucalpan de Juárez; Presencial; MXN 609.000 - 730.000; Jornada completa

Descripción de la vacante

MGA Entertainment is seeking a Trade Marketing professional to accelerate POS performance in the Mexican market and strengthen the toy portfolio through tailored activation plans.

You will analyze retail data, design promotions, manage budgets, and work with sales and marketing to drive sell-out and market share. This role requires strong analytical skills and stakeholder collaboration in a fast-paced environment.

Formación

• Strong analytical and data-driven decision making is essential.
• Excellent collaboration and relationship management with internal and external stakeholders.
• Execution-oriented with high attention to detail.
• Strategic thinker capable of turning insights into retail actions.

Responsabilidades

• Develop and implement activation plans with key retailers to drive sell-out and grow market share.
• Analyze retail data (POS, sell-in/sell-out, share of shelf) and generate actionable insights.
• Design and execute trade marketing initiatives including in-store promotions and visibility programs.
• Collaborate with sales and customers to align with marketing strategies and brand guidelines.
• Lead calendar-driven promotions, track ROI and campaign effectiveness at store level.
• Ensure successful product launches and seasonal activations with field and marketing teams.
• Manage relationships with retail partners and align execution with customer needs.
• Monitor budgets for trade and activation programs and ensure financial discipline.
• Provide regular reporting on promotions, shopper insights, and competitive activity at POS.

Conocimientos

Analytical skills

Stakeholder management

Detail oriented

Strategic thinking

Negotiation

Multitasking

Team player

Excel

PowerPoint

Herramientas

Excel

PowerPoint

Descripción del empleo

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™,Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Iinstagram and Facebook.

Mission:

Accelerate point-of-sale (POS) performance and strengthen MGA Entertainment’s toy portfolio in the Mexican market by designing, implementing, and analyzing customer-specific activation plans. This role combines retail analytics, trade marketing strategies, and promotional execution to maximize visibility, shopper engagement, and sales growth across modern and traditional trade.

Key Responsibilities:

• Develop and implement tailored activation plans with key retailers to drive sell-out and increase market share.
• Analyze retail performance data (POS, sell-in/sell-out, share of shelf) and generate insights to identify growth opportunities while combining customers calendar & brands key dates.
• Design and execute trade marketing initiatives, including in-store promotions, visibility programs, and shopper engagement activities.
• Collaborate with sales teams and customers to co-create joint business plans, ensuring alignment with marketing strategies and global brand guidelines.
• Lead the implementation of promotional calendars, tracking ROI and measuring campaign effectiveness at store level.
• Ensure flawless execution of product launches and seasonal activations in collaboration with field and marketing teams.
• Manage relationships with key retail partners, aligning execution with customer needs and priorities.
• Control budgets for trade and activation programs, ensuring efficiency and financial discipline.
• Provide regular reporting on promotion results, shopper insights, and competitive activities at POS.

Qualifications:

• Strong analytical and data-driven decision-making capabilities.
• Excellent collaboration and relationship management skills with internal and external stakeholders.
• Execution-oriented with high attention to detail.
• Strategic thinker with the ability to translate insights into actionable retail initiatives.
• Strong negotiation and communication skills.
• Ability to manage multiple priorities in a fast-paced and competitive environment.
• Team player, hands on approach and great attitude are key to succeed in company`s culture

Skills and Competencies:

• Strong analytical and data-driven decision-making capabilities.
• Strong ability to create compelling storytelling to sell ideas/projects to internal & external stakeholders.
• Excellent collaboration and relationship management skills with internal and external stakeholders.
• Execution-oriented with high attention to detail.
• Strategic thinker with the ability to translate insights into actionable retail initiatives.
• Strong negotiation and communication skills.
• Ability to manage multiple priorities in a fast-paced and competitive environment.
• Advanced excel and powerpoint skills

Monthly Salary:

$60,000 mxn Monthly S