General Manager (Brand)

Sur Global; Toluca; Presencial; MXN 960.082 - 1.440.123; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance-based bonus

Equity stake

Flexible contractor structure

Descripción de la vacante

Sur Global in Toluca seeks a Brand and Commercial Lead to act as the creative strategist behind brand growth. This hands-on role involves owning the P&L, driving growth through various sales channels, and managing partner performance.

The ideal candidate will be bilingual in Spanish and English, with strong experience in consumer brand management in Mexico. This position offers a salary between $5,000 and $7,500 USD per month and equity stake in the company.

Formación

• Bilingual in Spanish and English at a professional level.
• Hands-on experience building or operating a consumer brand in Mexico across multiple channels.
• Strong grasp of performance marketing metrics.

Responsabilidades

• Own the P&L end-to-end and make impactful decisions.
• Drive growth across DTC, Amazon, Mercado Libre, and retail.
• Manage external partners and hold them accountable.

Conocimientos

Bilingual in Spanish and English

Experience in consumer brand management

Performance marketing metrics

Agency management

Descripción del empleo

As the Brand and Commercial Lead, you'll act as the creative strategist who makes everything work, amplifies what's already moving, and as a final brushstroke, sees it all come together in the numbers, crowning a masterpiece. This is not a "manage the agencies and send the report" kind of role. This is a build-it, scale-it, own-it kind of role, for someone with hands‑on experience building or operating a consumer brand in Mexico across multiple channels, where your fingerprints will be on every milestone that matters.

Responsibilities

• Own the P&L end to end and make the calls that move the number
• Drive growth across DTC, Amazon, Mercado Libre, and a retail pipeline that is just getting started
• Manage a network of external partners covering paid media, lifecycle marketing, fulfillment, UGC, and customer support, holding each one to clear performance standards
• Track ROAS, CAC, conversion rate, and channel revenue, then turn that into something investors and partners can act on
• Identify when a vendor or partner is not pulling their weight and move decisively
• Navigate Mexican regulatory requirements as new distribution channels come online
• Build out subscription, DTC, and retail activation strategies grounded in how Mexican consumers actually think and buy
• Work directly with leadership on capital allocation and the two-year growth roadmap

Requirements

• Fully bilingual in Spanish and English at a professional level
• Hands‑on experience building or operating a consumer brand in Mexico across multiple channels
• Comfortable owning a P&L in a lean environment where every dollar has to work
• Strong grasp of performance marketing metrics used to drive decisions, not decorate decks
• Experience managing multiple agency partners at once and knowing the difference between one that delivers and one that makes excuses
• High autonomy, low drama. The playbook here is still being written and that is the point
• Available for weekly in‑person meetings in or around Mexico City

Benefits

• $5,000 to $7,500 USD/month base salary
• Performance‑based bonus tied to revenue milestones
• Equity stake in the company
• Flexible contractor structure