Sr Marketing Manager, Category Marketing MX

Amazon; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Amazon Inc. is seeking a Marketing Manager to develop and grow its category marketing in Mexico. You will formulate strategies and manage acquisition, engagement and retention initiatives across online channels, including push, email, onsite experience, SEO, and social media.

The role requires 6+ years in marketing, strong data skills, and ability to lead cross-functional programs in a fast-paced environment. A Bachelor's degree and fluency in English are required.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.
• Bachelor's degree or equivalent.
• Speak, write, and read fluently in English, and have the ability to take direction in English.

Responsibilities

• Lead site merchandising for all categories across MX and develop and execute merchandising activities.
• Lead programs for customer acquisition and engagement with tech teams.
• Work with traffic teams to drive customers and sales to our store.
• Design and implement customer experience enhancement projects.
• Create and analyze performance metrics and drive decisions based on ROI.
• Partner with technical and business teams to build automation.
• Own weekly, monthly and quarterly reporting of key content and marketing metrics.

Skills

Marketing strategy

Data analysis

Cross-functional collaboration

Business English

Education

Bachelor's degree or equivalent

Tools

Excel

Tableau

Job description

Description

Amazon is looking for a talented, smart, experienced and enthusiastic Marketing Manager to help develop and grow our Category marketing business in Mexico. This is a unique opportunity to play a key role in an exciting new team structure.

The successful candidate will develop strategies and managing the execution of acquisition, engagement and retention initiatives, primarily via online channels including push notifications, emails, onsite experience, SEO, internal search, affiliate marketing, social media and mobile.

Candidate is expected to improve key product features (Search, IDQ, Personalization, Fit, Detail Page, RCX...) by working cross-functionally across Emerging marketplaces stakeholders. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail.

Key job responsibilities

Main KPIs are: traffic, acquisition, customer active base, settlement and lapsed rates. Responsibilities:

• Lead site merchandising for all categories across MX - develop and execute merchandising activities, manage navigation structure, create pages and merchandising features to support coop initiatives, coordinate and support promotional events and marketing campaigns.
• Lead several programs for customer acquisition and engagement, partnering with several tech teams
• Work closely with the traffic teams to drive customers and sales to our store, including gateway, outbound, associates, search, social media.
• Design, lead and implement customer experience enhancement/improvement projects.
• Create and analyze performance metrics and making business decisions about future direction based on performance and ROI
• Partner with various technical and business teams to build supporting automation
• Own weekly, monthly and quarterly reporting of key content and marketing metrics to the leadership team and broader organization.

The ideal candidate will be innovative, team oriented, an effective communicator across functions and levels, have a desire to participate in change, and appreciate a highly entrepreneurial environment with rapidly changing priorities. We are seeking someone with proven track record in project and stakeholder management, deep analytical skills, and ability to simplify and scale.

About the team

Inclusive team culture

At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work Life Balance

We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Bachelor's degree or equivalent
• Speak, write, and read fluently in English, and have the ability to take direction in English

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn't listed, please contact your Recruiting Partner.

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