Consumer Marketing, Sr. Coordinator

levistraussandco; Ciudad de México; On-site; MXN 650,000 - 900,000; Full time

Job summary

Levi Strauss & Co in Mexico City is seeking a Campaign Management professional to coordinate end-to-end integrated campaigns across paid, owned and earned channels. You will develop timelines, manage deliverables, and align initiatives with brand objectives while monitoring risks and dependencies.

You will lead digital marketing efforts across social and paid media, localize campaigns for the Mexican market with regional and global teams, manage agency partners, and optimize media plans.

Responsibilities

• Coordinate end-to-end campaign execution across paid, owned, earned.
• Develop campaign timelines and cross-functional workstreams.
• Ensure on-time delivery aligned with brand objectives.
• Monitor execution, identify risks and mitigations.
• Lead digital marketing across social and paid media.
• Coordinate digital assets for consistency.
• Localize campaigns for Mexican market with regional/global teams.
• Stay updated on digital trends to improve performance.
• Partner with media agency to develop plans.
• Review media recommendations and allocation.
• Understand media KPIs: Reach, Frequency, CPM, CPC, CTR.
• Monitor media performance and optimize.
• Participate in post-campaign analyses.
• Build media recaps and executive insights.
• Manage agency relationships (creative, content, media, production).
• Develop clear briefs and ensure quality and timeliness.
• Provide strategic feedback through campaign development.
• Ensure agencies deliver against KPIs.
• Oversee social-first content strategies.
• Coordinate content calendars across channels.
• Review assets for brand alignment.
• Identify opportunities to improve content via insights.
• Partner with Brand, Retail, PR, eCommerce, Global Marketing.
• Coordinate project priorities across stakeholders.
• Ensure clear communication throughout development.

Job description

Key Responsibilities

Campaign Management

• Coordinate the end-to-end execution of integrated marketing campaigns across paid, owned and earned channels.
• Develop and manage campaign timelines, deliverables and cross-functional workstreams.
• Ensure all marketing initiatives are delivered on time and aligned with brand objectives.
• Monitor campaign execution and proactively identify risks, dependencies and mitigation plans.

Digital Marketing

• Lead the execution of digital marketing initiatives across social media, paid media.
• Coordinate digital asset development ensuring consistency across all consumer touchpoints.
• Partner with regional and global teams to localize digital campaigns for the Mexican market.
• Stay up to date on digital trends, platform innovations and emerging technologies to continuously improve campaign performance.

Media Planning & Performance

• Partner with the media agency to develop media plans aligned with campaign objectives and business priorities.
• Review and challenge media recommendations, channel mix, audience strategy and investment allocation.
• Understand media KPIs including Reach, Frequency, CPM, CPC, CTR, Video Views, Engagement Rate.
• Monitor media performance and recommend optimizations based on campaign results.
• Participate in post-campaign analyses and identify learnings for future initiatives.
• Build media recaps and executive presentations with actionable insights.

Agency Management

• Manage relationships with creative, content, media and production agencies.
• Develop clear briefs and ensure agencies deliver high-quality work aligned with timelines and brand standards.
• Review creative proposals and provide strategic feedback throughout campaign development.
• Ensure agencies consistently deliver against agreed KPIs.

Content & Social Media

• Oversee the development of social-first content strategies aligned with campaign objectives.
• Coordinate content calendars across organic and paid channels.
• Review creative assets ensuring alignment with brand guidelines and business objectives.
• Identify opportunities to improve content performance through insights and analytics.

Cross-functional Collaboration

• Partner closely with Brand, Retail, PR, eCommerce, Merchandising and Global Marketing teams.
• Coordinate project priorities across multiple stakeholders.
• Ensure clear communication and alignment throughout campaign development.

LOCATION

Mexico, D.F., Mexico

FULL TIME/PART TIME

Full time Current LS&Co Employees