E-commerce & CRO Growth Manager

Philip Morris International; Ciudad de México; On-site; MXN 1,000,000 - 1,800,000; Full time

Job summary

Philip Morris International is seeking a results-driven Manager E-commerce & CRO to accelerate growth across its digital channels, shaping strategy and optimizing the end-to-end shopping experience.

You will turn data, shopper insights and experimentation into measurable commercial impact, lead a structured experimentation roadmap, and collaborate with Product, Technology, Marketing, Sales and external agencies.

Qualifications

• Solid experience in e-commerce, digital commerce, CRO or digital product management.
• Strong understanding of e-commerce funnel, category management, digital merchandising and customer journey optimization.
• Hands-on experience with web analytics and experimentation tools (GA4, Adobe Analytics, Contentsquare, Hotjar, Optimizely, VWO).
• Ability to interpret data, identify growth opportunities and make data-driven recommendations.
• Experience collaborating with multidisciplinary teams and managing agencies or e-commerce accounts.
• Strong stakeholder management and communication skills, with cross-functional influence.
• People leadership experience or capability to coach and develop others.
• Fluent English and Spanish.

Responsibilities

• Develop and execute the e-commerce and CRO strategy across owned websites, marketplaces, e-retailers and other digital touchpoints.
• Build and manage the shopper marketing calendar with campaigns, promotions and activations.
• Own optimization of category and product pages, including content, navigation and on-site experience.
• Identify conversion opportunities and lead an experimentation roadmap (A/B testing, segmentation, personalization).
• Monitor performance and translate data into actions to improve conversion rate, revenue, traffic quality and NPS.
• Define business requirements and prioritize initiatives within the e-commerce roadmap with cross-functional partners.
• Support expansion of indirect e-commerce channels through key account collaboration and joint growth plans.
• Establish dashboards and governance to track results, identify risks and improve execution.
• Lead and influence, providing regular feedback and building digital commerce capabilities.

Skills

E-commerce experience

CRO / digital product management

Analytical thinking

Stakeholder management

People leadership

English + Spanish

Tools

GA4

Adobe Analytics

Contentsquare

Hotjar

Optimizely

VWO

Job description

Philip Morris International is seeking a results-driven Manager E-commerce & CRO to accelerate growth across its digital channels, shaping strategy and optimizing the end-to-end shopping experience.

You will turn data, shopper insights and experimentation into measurable commercial impact, lead a structured experimentation roadmap, and collaborate with Product, Technology, Marketing, Sales and external agencies.