Partnerships & Lifecycle Growth Analyst

PayJoy; Ciudad de México; Presencial; MXN 300.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health and dental plan

Life insurance

Co-working travel perk

Professional development

Descripción de la vacante

PayJoy is seeking a Partnership Growth Analyst to execute and optimize customer communications across the lifecycle. This role supports planning, execution, and performance analysis of multi-channel campaigns that improve customer acquisition, activation, engagement, retention, and reactivation.

You will collaborate with Marketing, Product, Operations, Risk, Data, and Commercial teams to deliver personalized, data-driven messaging and drive business results.

Formación

• 1–2 years of experience in CRM, Customer Communications, Lifecycle Marketing, Growth Marketing, Marketing Operations, or similar.
• Experience executing multi-channel customer communication campaigns.
• Strong analytical mindset with data-driven decision making.
• Experience working with cross-functional teams.
• Excellent written communication and copywriting skills.
• Experience with CRM/marketing automation platforms is a plus.
• Experience in fintech, e-commerce, telecommunications, or tech is preferred.

Responsabilidades

• Execute customer communication campaigns across WhatsApp, Push, Email, SMS, and In-App channels.
• Support lifecycle communication strategies across acquisition, onboarding, activation, retention, and reactivation journeys.
• Create customer-centric messaging and value propositions aligned with business objectives.
• Collaborate with Product, Marketing, Design, Operations, Engineering, and Data teams to launch campaigns.
• Monitor campaign performance and identify optimization opportunities through reporting and A/B testing.
• Analyze customer behavior and funnel performance to identify communication opportunities and friction points.
• Maintain campaign calendars, documentation, and communication best practices.
• Support promotional launches, product releases, and commercial initiatives through targeted communications.
• Present campaign insights, learnings, and recommendations to stakeholders.

Conocimientos

CRM experience

Lifecycle marketing

Multi-channel campaigns

Analytical mindset

Cross-functional collaboration

Copywriting

Educación

Bachelor's degree in Marketing, Communications, Business, Advertising, Engineering, or related field

Herramientas

Braze

Customer.io

Infobip

Descripción del empleo

PayJoy is seeking a Partnership Growth Analyst to execute and optimize customer communications across the lifecycle. This role supports planning, execution, and performance analysis of multi-channel campaigns that improve customer acquisition, activation, engagement, retention, and reactivation.

You will collaborate with Marketing, Product, Operations, Risk, Data, and Commercial teams to deliver personalized, data-driven messaging and drive business results.