Lead Strategy & Growth Manager - Lead Gen

Capgemini; Mexico; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Career development

Flexible work

Private health insurance

Pension plan

Training & development

Job summary

Farmers Insurance is seeking a data-driven operations professional with hands-on experience in the digital lead ecosystem. The role focuses on analyzing lead and agency performance, coordinating with vendors and agents, and identifying growth opportunities through data-driven insights.

Responsibilities include monitoring lead metrics, optimizing lead routing, and collaborating with marketing and regional teams to align on growth initiatives.

Qualifications

• Bachelor's degree required; Fluent English required.
• Experience with lead generation, buying, selling, routing, or marketplace operations.
• Strong data analysis and ability to translate data into business actions.

Responsibilities

• Analyze agency and lead performance to identify trends and gaps.
• Monitor lead volume, quality, conversion, and cost metrics.
• Collaborate with agents, agency teams, and external vendors.
• Support lead routing strategies and distribution to improve performance.
• Prepare reports and present recommendations to stakeholders.
• Drive continuous improvement for agency growth and marketplace effectiveness.

Skills

Lead generation

Data analysis

Stakeholder management

Vendor coordination

Project coordination

English fluency

Communication

Education

Bachelor's degree

Tools

DSPs

Lead marketplace platforms

Job description

Farmers Insurance is seeking a data-driven operations professional with hands-on experience in the digital lead ecosystem. The role focuses on analyzing lead and agency performance, coordinating with vendors and agents, and identifying growth opportunities through data-driven insights.

Responsibilities include monitoring lead metrics, optimizing lead routing, and collaborating with marketing and regional teams to align on growth initiatives.